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Win the voters who decide the race

Build on your polling and voter file with a continuously updated view of every voter. Reach persuadables, raise turnout, and make every media dollar count with the ability to know every voter as an individual and predict what they’ll do next.

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Politics Hero

Know where the race is heading, not just where it stands

Margins get tighter and media costs climb every cycle. Polling and the voter file tell you where the race stands. Resonate adds who each voter is, what drives their decision, and what they'll do next, connected to audience building and activation on one source of truth. Every program, from persuasion to get-out-the-vote, runs on what voters care about right now. The campaigns adding this layer now are the ones that reach persuadables first.

  • Intelligence that keeps pace with voters
    Individual-level voter truth, continuously updated. Not demographic approximations or last cycle's turnout.
  • Understanding that predicts what's next
    Know who is persuadable, what drives their decision, and whether they'll show up.
  • Action in minutes, not weeks
    Go from strategy to a ready-to-activate universe in minutes and push it to any channel with no rebuilding or handoffs.
  • Precision that protects your budget
    Reach individuals, not households or devices, so scarce media dollars go to the voters who decide the race.

Know your electorate and act on it in minutes

Two complementary platforms built for how campaigns work. The Resonate Ignite Platform gives your team the why behind voter behavior, with insights and audiences built from 15K+ attributes. Resonate Cortex, the agentic campaign platform, turns your strategy and voter file into best-fit universes and pushes them to any channel in one click.

See how campaigns win faster
Voter positions on key topics and issues

Find your next-best voters before you spend

Resonate tells you who your next-best voters are by combining your voter file with continuously updated signals on what people believe and care about right now. Models are ready for you in days, not months, so persuasion and turnout dollars go to the voters most likely to respond.

Predict your next-best voters

Not just the intelligence. The execution, too.

When your team is stretched or the calendar is tight, Resonate's Managed Service team steps in. Our political media experts run end-to-end campaigns across CTV, display, pre-roll, and social, built on the same intelligence that powers your strategy, with dedicated support from strategy through reporting.

See how we can help

Resonate powers every stage of a winning campaign

  • Psychographics
  • Preferences
  • Behaviors
  • Intent
  • Demographics
  • Media consumption
  • Win persuadable voters
    • 01Find the voters still making up their minds
    • 02See individual-level persuadability, not party proxies
    • 03Understand issue positions, values, and motivations
    • 04Shape messages around what voters care about now
  • Turn out your base
    • 01Prioritize the supporters most likely to vote with a nudge
    • 02Build next-best voter models in weeks, not months
    • 03Keep segments current as sentiment shifts
    • 04Activate across digital, CTV, email, and direct mail
  • Make every media dollar count
    • 01Reach individual voters, not households or devices
    • 02Know where your target voters spend their time across channels
    • 03Push audiences to any platform in one click, with no rebuilding engagement.
    • 04Personalize your website to what each visitor cares about right now

Proven results: Unmatched predictive political intelligence and technology

  • 40%
    Favorability lift for issue ad concepts with legislative influencers
  • 30%
    Increase in candidate-friendly activity amongst target audiences
  • 31%
    More likely to win when targeting with Resonate data

Most donor modeling in this space is just sophisticated look-alikes. It's backward-looking by design. Resonate's predictive model is forward-looking at its core with data that told us who was ready to give next, based on what people actually believe and care about right now. That shift expanded our client's email universe, increased revenue per email, and produced the best fundraising results of the cycle. After 15 years in digital fundraising, this is the first time I've seen the model itself become a competitive advantage.

Taryn Rosenkranz, CEO & President, New Blue Interactive

Winning starts by partnering with Resonate

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