Your one-stop shop for next-generation voter intelligence & digital advertising

Voters’ values, behaviors & media consumption evolve, so relying solely on traditional voter files and legacy data sources can make your message stale during one election cycle! Resonate AI-powered data is the key to understanding what matters most to voters today and can help accurately predict what will matter to them going forward.

Adapt to real-time forces to reach the voters you need – regardless of party affiliation – with messages that will get them to the ballot box. Don’t get too far into your 2024 campaign planning without the freshest, most predictive data available today. Get more precise voter targeting with speed and scale across CTV, OTT, pre-roll, display and social. Win in today’s political climate with Resonate’s deep experience in programmatic media-buying and white-glove client services.

Lead with AI-powered voter data & intelligence to expand margins and win elections

Resonate’s unique, AI-driven intelligence transforms how political campaigns identify, analyze, target and communicate with voters individually & at scale. Quality, recency of data, insights and speed are today’s essential campaign currencies.

Fast answers, deep understanding of any voting audience down to the CD level

Fast answers

Better segmentation for more impactful, personalized messaging

Better segmentation

More precise voter targeting at scale across CTV, OTT, pre-roll, display, social

precise voter targeting

More than 1,400 individual voter-level Resonate attributes, including:

Hot Topics & Issues

Positions on hot topics & issues

• Pro-Life/Pro-Choice

• Healthcare & drug costs

• 2nd amendment rights/gun control

• Voting rights/election fraud

• Green/traditional energy

• Immigration

• LGBTQ+ rights/traditional marriage

• Crime & law enforcement

• State of the economy

• Disinformation/mainstream media

Values & Motivations

Voter values & motivations

• Security in nation & sense of community

• Acceptance of those who are different

• Maintain traditions

• Obey law and obligations

• Trust from others

• God/faith

• Environmental conservation

Intent & Prior Behavior

Intent & prior behavior

• Level of excitement for 2024

• Reasons for voting in 2022

• Voting frequency

• Trump supporters vs opposers

• Biden supporters vs opposers

• Centrist vs extreme voters

• Single-issue voters

• Disengaged Americans

• Low-information voters

Resonate's end-to-end solution for building, modeling & sizing any voting audience in real time to identify, understand & target voters to achieve winning results

1 Create and target highly customized voting audiences on behalf of their clients   
2 Know more about their most valued voter segments pre campaign for more personalized messaging opportunity
3 Take action faster

2022 mid-term political campaigns that incorporated Resonate 1st-party issue-based targeting into its digital segmentation strategy had a 31% higher win rate than campaigns targeted solely on voter file uploads and party affiliation targeting*

- Resonate Managed Services (*of campaigns ran by Resonate managed service)

Resonate helps political and advocacy organizations achieve results

40% favorability lift towards issue ad concepts with legislative influencers
30% increase in candidate-friendly activity amongst online target audience of 240,000 voters

"The Resonate team knows what they are doing, gives thoughtful advice and implements the client’s decisions and directives flawlessly.”

- Strategist at a political digital & creative agency

Political resources

The 2023 ESG Report

Connect with your consumers by going beyond surface-level data to understand the real person behind the ESG consumer and gain their loyalty.

Download Report

Advocacy Playbook

Learn what Americans consider the top issues of the year and where supporters stand.

Download Playbook

Campaign Guide

Meet 3 of the hundreds of unique multicultural audience segments you can target and activate with Resonate.

Read Now

Ready to put Resonate to work?

Join the list of political campaigns and political agencies who are using Resonate data and the Resonate Ignite platform to make stronger connections that drive voter turnout.

Request a Consultation