Lead with AI-powered voter data & intelligence
Expand margins and win elections
Voters’ values, behaviors & media consumption change rapidly and significantly, so relying solely on traditional voter files and other legacy data sources can make your message stale during one election cycle! Resonate AI-powered data is the key to understanding what matters most to voters today and can help you accurately predict what will matter to them going forward.
Adapt to real-time forces to reach the voters you need – regardless of party affiliation – with messages that will get them to the ballot box. Resonate has the freshest, most predictive data available and years of programmatic media-buying expertise to execute at the speed necessary to win in the current political climate.
Resonate is your one-stop shop
Resonate’s unique, AI-driven intelligence transforms how political campaigns identify, analyze, target and communicate with voters individually & at scale. Quality, recency of data, insights and speed are today’s essential campaign currencies.
Fast answers, deep understanding of any voting audience down to the CD level
Better segmentation for more impactful, personalized messaging
More precise voter targeting at scale across CTV, OTT, pre-roll, display, social
Individual voter-level Resonate attributes
Positions on hot topics & issues
• Public health, insurance
• Abortion & access to Plan B
• Healthcare & drug costs
• 2nd amendment & gun control
• Voting rights & election fraud
• Climate change & energy
• LGBTQ+ rights & traditional marriage
• Disinformation & the mainstream media
Voter values & motivations
• Security in nation & sense of community
• Acceptance of those who are different
• Maintain traditions
• Obey law and obligations
• Trust from others
• God/faith
• Environmental conservation
Intent & prior behavior
• Trump supporters
• Centrist vs extreme voters
• Single issue voters
• Disengaged Americans
The end-to-end solution to achieve winning results
2022 mid-term political campaigns that incorporated Resonate first party issue-based targeting into its digital segmentation strategy had a 31% higher win rate than campaigns targeted solely on voter file uploads and party affiliation targeting*
- Resonate Managed Services (*of campaigns ran by Resonate managed service)
An end-to-end solution for campaigns and causes
Resonate helps political and advocacy organizations achieve results
"The Resonate team knows what they are doing, gives thoughtful advice and implements the client’s decisions and directives flawlessly.”
- Strategist at a political digital & creative agency
Political resources
The 2023 ESG Report
Connect with your consumers by going beyond surface-level data to understand the real person behind the ESG consumer and gain their loyalty.
Advocacy Playbook
Learn what Americans consider the top issues of the year and where supporters stand.
Campaign Guide
Meet 3 of the hundreds of unique multicultural audience segments you can target and activate with Resonate.
Ready to put Resonate to work?
Join the list of political campaigns and political agencies who are using Resonate data and the Resonate Ignite platform to make stronger connections that drive voter turnout.
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