Guides, Reports & Research

Featured Content

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? What could persuade the vaccine-resistant? Resonate’s real-time, granular data has the answers.

Evolving Consumer Sentiment During the Pandemic

Uncover breaking insights that will help you plan for the unprecedented weeks and months ahead.

2020 Presidential Election Voter Landscape

Download our latest report on the voter insights you need to win this election season.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Leverage the latest data on how recent events are impacting consumers

For Brands

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? Resonate’s real-time, granular data has the answers.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The CPG Marketers Guide to a Data-Driven DTC Strategy

As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Holiday Shopping 2020 Preview

Download this free report to help make this holiday season a retail celebration.

Case Study: Utilizing Targeted Content to Attract Untapped Customers

Can a mattress company build consumer-brand loyalty beyond “I need a new one”? Sleep Number gained a deeper consumer understanding to find out.

Case Study: Providing Advertisers with High-Value Audience Insights to Increase Ad Revenue

This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.

Case Study: Targeting the Why Behind Tax Filers’ Software Decisions

Why are some tax filers hesitant to file online? One tax preparer leveraged insights to understand their prospects – and adjust creative in real-time.

Case Study: Leveraging Granular Consumer Attributes to Target Valuable CPG Audiences

Using granular psychographic insights, this CPG milk brand refined messaging to speak to moms’ individual values.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

, The New Normal of Marketing to Auto Policyholders

In an unpredictable climate like this, deep consumer insights give you the competitive edge you need win the race for business.

Dynamic Consumer Data Sets You Apart From the Competition

Go beyond flat customer intelligence to learn what really makes your consumers tick.

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Open for Business
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Gain a better understanding of the personal values and motivations that drive consumer decisions.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

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Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The five ways dynamic insights play a role in acquisition.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

How CPG brands can bring their static data to life.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

For Media & Entertainment

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Access deep, granular insights to get ahead of the rapidly transforming media landscape.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Guide_AI_Based_Segmentation_LP_Thumbnail

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

For Agencies

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Alma’s Huge Win with a Nationwide Wellness Brand

Want to learn how a targeted multicultural strategy can give you a winning edge with clients?

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Agency Uprising

Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

Guide_AI_Based_Segmentation_LP_Thumbnail

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The five ways dynamic insights play a role in acquisition.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

Retail_Thumbnail

Gain a better understanding of the personal values and motivations that drive consumer decisions.

How CPG brands can bring their static data to life.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

For Politics & Advocacy

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? What could persuade the vaccine-resistant? Resonate’s real-time, granular data has the answers.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Learn the real-time values and motivations driving Georgia voters to the polls.

Winning in Georgia

In this white paper, we’ll explore four strategies to success based on personal values.

NE 2 Case Study

Download our latest case study to see how values-driven voter insights are crucial to winning tight races.

2020 Presidential Election Voter Landscape

Download our latest report on the voter insights you need to win this election season.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Open for Business

Voter sentiment surrounding reopening America is shifting rapidly. Our report includes up-to-the-moment findings on varying voter comfort levels broken down into four segments.

Voter Wave Four

Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.

PA Dem Voter Landscape

In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.

Voter Pitfalls

Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.

In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

Voter Landscape

Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.