Guides, Reports & Research

Featured Content

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Wave 4

Uncover breaking insights that will help you plan for the unprecedented weeks and months ahead.

Agency Uprising

Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Splitting people into two static categories—Democrat or Republican—isn’t a realistic voter targeting strategy.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

PA Dem Voter Landscape

We uncovered five targetable voter segments who plan to vote in the Democratic Primary and differ vastly in their motivations, policy positions, candidate preference, voting history and more.

For Brands

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
Retail_Thumbnail

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

Guide_AI_Based_Segmentation_LP_Thumbnail

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The five ways dynamic insights play a role in acquisition.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

How CPG brands can bring their static data to life.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

For Media & Entertainment

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Guide_AI_Based_Segmentation_LP_Thumbnail

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

For Agencies

Agency Uprising

Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

Guide_AI_Based_Segmentation_LP_Thumbnail

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The five ways dynamic insights play a role in acquisition.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

Retail_Thumbnail

Gain a better understanding of the personal values and motivations that drive consumer decisions.

How CPG brands can bring their static data to life.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

For Politics & Advocacy

Open for Business

Voter sentiment surrounding reopening America is shifting rapidly. Our report includes up-to-the-moment findings on varying voter comfort levels broken down into four segments.

Voter Wave Four

Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.

PA Dem Voter Landscape

In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.

Voter Pitfalls

Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.

In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

Voter Landscape

Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.