Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.
Uncover breaking insights that will help you plan for the unprecedented weeks and months ahead.
Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.
How AI and machine learning reveal the motivations behind human decisions.
Splitting people into two static categories—Democrat or Republican—isn’t a realistic voter targeting strategy.
Gain a better understanding of the personal values and motivations that drive consumer decisions.
Understanding the why behind consumer behavior and how to target them.
We uncovered five targetable voter segments who plan to vote in the Democratic Primary and differ vastly in their motivations, policy positions, candidate preference, voting history and more.
Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.
Learn valuable bank marketing insights your next strategic play.
You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.
Develop actionable strategies to gain more influence and connect more effectively with consumers.
Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.
The five ways dynamic insights play a role in acquisition.
Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.
Learn how deep consumer insights will attract new customers.
Learn how you can power up your next marketing or advertising campaign today.
How CPG brands can bring their static data to life.
Learn how quality third-party data fills in the gaps of your consumer understanding.
Learn how to expand your typing tool capabilities at scale.
Transform Customer Experience with a Deeper Understanding of Consumers
How person-level insights will make your loyalty program more relevant.
Find the four different shopper segments during BTS season.
Three ways to give your brand love a boost using deep insights.
Find out how you can keep (or acquire) 33 million persuadable bank switchers.
The major differences between Black Friday and Cyber Monday shoppers.
Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.
Supercharge your media strategy, exceed campaign goals and impress clients.
Voter sentiment surrounding reopening America is shifting rapidly. Our report includes up-to-the-moment findings on varying voter comfort levels broken down into four segments.
Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.
In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.
Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.
In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.
Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.
Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.
Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.