Guides, Reports & Research

Featured Content

Who are vaccine hesitant Americans? Get their demographics and core values + 5 tips for reaching this persuadable audience.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Breaking data keeping up with where Americans stand today.

Brand Loyalty Report 2021

Want to learn how you can ignite deeper, data-driven brand loyalty in a new normal?

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

CPG Marketer’s Playbook

Ready to dive in and change the game for your CPG brand?

For Brands

Acquire, Expand, and Retain Wearable Wear-ers & Want-ers

CPG Marketer’s Playbook

Ready to dive in and change the game for your CPG brand?

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Resonate customers see 304% ROI. Find out how.

Brand Loyalty Report 2021

Want to learn how you can ignite deeper, data-driven brand loyalty in a new normal?

The Data-Driven Telecom Marketer’s Playbook

Download now to get the real-time insights and actionable tips you need to ignite telecom marketing success.

Bank Marketer’s Playbook to Success: Acquire, Expand, Retain

As a bank marketer, you have to stay laser focused on acquisition, expansion, and retention.

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? Resonate’s real-time, granular data has the answers.

Holiday Shopping 2020 Preview

Download this free report to help make this holiday season a retail celebration.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The CPG Marketers Guide to a Data-Driven DTC Strategy

As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Case Study: Utilizing Targeted Content to Attract Untapped Customers

Can a mattress company build consumer-brand loyalty beyond “I need a new one”? Sleep Number gained a deeper consumer understanding to find out.

Case Study: Providing Advertisers with High-Value Audience Insights to Increase Ad Revenue

This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.

Case Study: Targeting the Why Behind Tax Filers’ Software Decisions

Why are some tax filers hesitant to file online? One tax preparer leveraged insights to understand their prospects – and adjust creative in real-time.

Case Study: Leveraging Granular Consumer Attributes to Target Valuable CPG Audiences

Using granular psychographic insights, this CPG milk brand refined messaging to speak to moms’ individual values.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

, The New Normal of Marketing to Auto Policyholders

In an unpredictable climate like this, deep consumer insights give you the competitive edge you need win the race for business.

Dynamic Consumer Data Sets You Apart From the Competition

Go beyond flat customer intelligence to learn what really makes your consumers tick.

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Open for Business
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Gain a better understanding of the personal values and motivations that drive consumer decisions.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

The five ways dynamic insights play a role in acquisition.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Learn how deep consumer insights will attract new customers.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

How CPG brands can bring their static data to life.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

For Media & Entertainment

Case Study: How to Increase Publisher Advertising Value

How the Las Vegas Review-Journal grows advertising value with Resonate’s real-time, granular audience data.

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Resonate customers see 304% ROI. Find out how.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Open for Business
Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Access deep, granular insights to get ahead of the rapidly transforming media landscape.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

State of the Consumer Thumbnail

Develop actionable strategies to gain more influence and connect more effectively with consumers.

For Agencies

Resonate customers see 304% ROI. Find out how.

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Learn how to build a disruption-proof agency from a foundation of fresh consumer data.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Alma’s Huge Win with a Nationwide Wellness Brand

Want to learn how a targeted multicultural strategy can give you a winning edge with clients?

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business
Insights Professional's Guide - Turning Insights into Action WP Thumbnail

How AI and machine learning reveal the motivations behind human decisions.

Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

National Consumer Study Guide Thumbnail

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

The five ways dynamic insights play a role in acquisition.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

COVID_19_Finance_EB

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

Retail_Thumbnail

Gain a better understanding of the personal values and motivations that drive consumer decisions.

How CPG brands can bring their static data to life.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

Third party data thumbnail

Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

The major differences between Black Friday and Cyber Monday shoppers.

For Politics & Advocacy

Advocates of America on Energy and Climate Issues

Find out where high-level advocacy engagers stand on key energy and climate issues.

ADVOCATES OF AMERICA ON ECONOMIC ISSUES

A data-driven guide to igniting action in Americans at the highest levels of advocacy engagement on economic issues.

How to ignite action in Americans at the highest levels of advocacy engagement on the issues that matter most.

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? What could persuade the vaccine-resistant? Resonate’s real-time, granular data has the answers.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

2020 Presidential Election Voter Landscape

Download our latest report on the voter insights you need to win this election season.

Learn the real-time values and motivations driving Georgia voters to the polls.

Winning in Georgia

In this white paper, we’ll explore four strategies to success based on personal values.

NE 2 Case Study

Download our latest case study to see how values-driven voter insights are crucial to winning tight races.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Open for Business

Voter sentiment surrounding reopening America is shifting rapidly. Our report includes up-to-the-moment findings on varying voter comfort levels broken down into four segments.

Voter Wave Four

Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.

PA Dem Voter Landscape

In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.

Voter Pitfalls

Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.

In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

Voter Landscape

Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.