Guides

Featured Content

2024 General Voter Landscape

In this brand-new report — recently featured in USA Today — we’ll unveil 10 AI-powered voter segments that will be key during the 2024 general election.

2024 State of the Consumer

Explore AI’s impact on decoding human behavior and deciphering the nuances of consumer intent, preferences and emotions in the 2024 State of Consumer report.

The Mosaic of Women’s Whole Health

A nuanced exploration of physical, mental, and financial health and wellness.

2024 Agency Insight Playbook

How to Take Your Agency to the Next Level in 2024

Supercharge Your Brand

A How-To Guide to Closing Data Gaps & Increasing Customer Lifetime Value.

As the Cookie Crumbles

Prepare for the elimination of third-party cookies by learning about the solutions Resonate has created to lead the way into the cookie-less future.

Reach the Unreachable

In a new report, Resonate introduces Media Bubbles Targeting, a solution to empower you to reach unreachable voters.

Behind the Polls: What You Need to Know About AI for the 2024 Election

Uncover Resonate data on the motivations and values that are driving the voting decisions of the millions of persuadable American voters.

All Reports & Research

The Power of Segmentation

Download the report today and be the first to learn how you can use AI to power your segmentation efforts and take the lead in your industry.

State of the Consumer 2023

Deep dive into 2023 consumer data that drives performance.

Guide to Effective Brand Marketing with AI-Powered Data

You need to know who’s in-market, why they’re buying, where to reach them, and more to deliver more effective marketing. This guide shows you the way.

Culture By Design: A Public Affairs Guide

Download this guide to learn how corporate culture affects the current state of work and how you can use real-time AI-powered data to understand the workforce and align for success to address challenges organizations face in hiring, retaining and growing talent.

How a political agency successfully reached voters using AI-powered data

Learn how this client partnered with Resonate to develop a powerful strategy to effectively reach young and low-information voters who rely on social media for news.

Build a First-Party Data Growth Strategy

Download this guide to learn how to enrich your customer understanding and establish a ground truth.

What Is Your Health & Wellness Consumer IQ

Get this report to find out who today’s health & wellness consumers are, how they feel about everything from exercise to vitamins and supplements, and where to reach them.

ESG Report

Connect with consumers by going beyond surface-level data to understand the real person behind the ESG consumer and gain their loyalty.

Agency Cookbook

Download now to uncover how to cook expertly with data to become a strategic partner, win new business, expand existing business and reduce costs.

2023 Advocacy Playbook

Get the 2023 Advocacy Playbook to learn how to use rich real-time data to better identify, segment and target your most valuable audiences for any kind of advocacy campaign.

The Step-by-Step Guide to Effective Data-Driven Insurance Marketing

Download this how-to guide to access 3 insurance use cases and learn why a data-driven strategy to acquire, expand and retain your policy holders is essential.

The Step-by-Step Guide to Effective Data-Driven Investment Marketing

Use our new quick how-to guide to learn how to leverage fresh, rich, privacy-safe data on investing consumers today.

The Step-by-Step Guide to Effective Data-Driven Bank Marketing

View this complete step-by-step guide to access 3 banking use cases and learn how to put privacy-safe AI powered data to work today.

Case Study: Fueling Agency Growth Through Enhanced Audience Insights

How one agency is driving unmatched client value and fueling growth with valuable audience insights that build trust and expand business.

First Party Data Enrichment Report

Learn how Resonate’s first-party data enrichment opens the aperture on your customers to give a 360-degree view of your own data.

COVID-19 and Emerging Trends Report

Breaking data keeping up with where Americans stand today.

Marketing to Multicultural Audiences

Drive revenue with insights to further individuality, representation, and authenticity.

State of the Consumer 2022 Holiday Edition

In this report, you’ll meet the three states of consumer sentiment updated for the holidays.

Learn How to Navigate a First-Party Data Strategy in a Cookieless World

In this report, we dive into first-party data strategies necessary to build a privacy-focused, ground truth solution in today’s landscape.

2022 Midterm Voter Landscape

10 AI-Driven Segments You Need to Win More Supporters

Brand Marketer’s Blueprint

Follow this guide to ignite your growth and crush your campaign goals while being the brand customers rave about and stay with for the long haul.

The State of the OTT Report

In this report, you’ll meet two key streaming audiences and learn the three trends that will drive OTT revenue and industry growth in 2022.

State of the Consumer 2022

Your 2022 planning relies on understanding the Overwhelmed, Influenced, and Activist consumers.

Marketer’s Guide to Personal Values

Download the guide and start connecting with consumers on a deeper level.

Moving the Needle

Who are vaccine hesitant Americans? Get their demographics and core values + 5 tips for reaching this persuadable audience.

Forrester’s Guide to Successfully Launch Your Customer Analytics Pilot

Learn how to successfully launch your customer analytics pilot now and to set yourself up for success!

Forrester Report: Reprogram The CMO/Agency Technology Relationship

Are you a CMO on the hunt for the best marketing service?

Auto Marketer’s Playbook

Ready to put your 2022 marketing strategy into ignition?

Jingle Shelves: How Can CPG Baking Brands Connect with Consumers this Holiday Season?

How can your brand stand out and find its place in consumers’ holiday plans?

5-Minute Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Quell your nerves about digital marketing in a privacy-first world.

The Wearable Marketer’s Playbook

Acquire, Expand, and Retain Wearable Wear-ers & Want-ers

Holiday Retail Guide: 5 Tips to Win Consumers’ Gifting Dollars

The “Socially Distanced Holidays” are here again. How will another festive season spent calculating risk play out? What does that mean for your holiday retail plan?

Home Furnishings & Improvement Marketer’s Playbook

Are you ready to meet three granular, fresh, hyper-targeted personas who’ve been eager to switch up their home and outdoor space?

Back-to-School Guide: The ABCs of Growing Revenue

A crash course on the values, drivers, and behaviors of back-to-school shoppers.

CPG Marketer’s Playbook

Ready to dive in and change the game for your CPG brand?

Forrester’s Customer Analytics Playbook: Turn Data into Insights with Customer Analytics

Your guide to using customer analytics to ignite results.

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Brand Loyalty Report 2021

Want to learn how you can ignite deeper, data-driven brand loyalty in a new normal?

5-Minute Guide to Leveraging AI-Driven Segmentation

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Forrester Total Economic Impact™ Study on Resonate

Resonate customers see 304% ROI. Find out how.

The Data-Driven Telecom Marketer’s Playbook

Download now to get the real-time insights and actionable tips you need to ignite telecom marketing success.

Bank Marketer’s Playbook to Success: Acquire, Expand, Retain

2021 Bank Marketer’s Playbook

As a bank marketer, you have to stay laser focused on acquisition, expansion, and retention.

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? Resonate’s real-time, granular data has the answers.

Holiday Shopping 2020 Preview

Download this free report to help make this holiday season a retail celebration.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The CPG Marketers Guide to a Data-Driven DTC Strategy

As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Case Study: Utilizing Targeted Content to Attract Untapped Customers

Can a mattress company build consumer-brand loyalty beyond “I need a new one”? Sleep Number gained a deeper consumer understanding to find out.

Case Study: Providing Advertisers with High-Value Audience Insights to Increase Ad Revenue

This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.

Case Study: Targeting the Why Behind Tax Filers’ Software Decisions

Why are some tax filers hesitant to file online? One tax preparer leveraged insights to understand their prospects – and adjust creative in real-time.

Case Study: Leveraging Granular Consumer Attributes to Target Valuable CPG Audiences

Using granular psychographic insights, this CPG milk brand refined messaging to speak to moms’ individual values.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

The 2020 State of Your Customer Report

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

The New Normal of Marketing to Auto Policyholders

In an unpredictable climate like this, deep consumer insights give you the competitive edge you need win the race for business.

Dynamic Consumer Data Sets You Apart From the Competition

Go beyond flat customer intelligence to learn what really makes your consumers tick.

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

From Rushed to Resistant: How Eager Are Consumers to Reopen America?

Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

The Retail Landscape is Evolving Rapidly. Is Your Data Keeping Up?

Gain a better understanding of the personal values and motivations that drive consumer decisions.

The Marketer’s Guide to Understanding Personal Values

Gain a better understanding of the personal values and motivations that drive consumer decisions.

How to Engage and Retain Your Account Holders Amid Crisis

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Resonate’s National Consumer Study

You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

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The Insights Professional’s Guide For Turning Data into Action

How AI and machine learning reveal the motivations behind human decisions.

Bi-Annual State of the Consumer Report 2019-H2

Develop actionable strategies to gain more influence and connect more effectively with consumers.

Keys To Driving Growth With Deep Consumer Insights Executive Brief

The five ways dynamic insights play a role in acquisition.

Guide: A Modern Approach to Custom Marketing Research

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Guide to Understanding Best of Breed External Data

Learn how quality third-party data fills in the gaps of your consumer understanding.

Marketer’s Guide: How Deep Consumer Insights Help Brands Acquire New Customers

Learn how deep consumer insights will attract new customers.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

Marketer’s Guide: 3 Ways CPG Brands Can Bring Flat Data to Life

How CPG brands can bring their static data to life.

Guide: How to Get the Most From Your Typing Tool

Learn how to expand your typing tool capabilities at scale.

Marketer’s Guide to Customer Experience

Transform Customer Experience with a Deeper Understanding of Consumers

Marketer’s Guide: How Deep Consumer Insights Improve Loyalty Program Performance

How person-level insights will make your loyalty program more relevant.

The ABCs of Growing Revenue this Back-to-School Season

Find the four different shopper segments during BTS season.

3 Ways Deep Consumer Insights Improve Brand Loyalty

Three ways to give your brand love a boost using deep insights.

Bank Switcher Executive Brief

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

Retail Holiday Season Lookback

The major differences between Black Friday and Cyber Monday shoppers.

Forrester Report: Programmatic Advertising Spend Key Trends

Use the insights in this report to help you reallocate ad budget wisely and inform your 2022 strategy.

Case Study: How to Increase Publisher Advertising Value

How the Las Vegas Review-Journal grows advertising value with Resonate’s real-time, granular audience data.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Using Deep Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Access deep, granular insights to get ahead of the rapidly transforming media landscape.

Case Study: Alma’s Huge Win with a Nationwide Wellness Brand

Want to learn how a targeted multicultural strategy can give you a winning edge with clients?

Agency Blueprint

Learn how to build a disruption-proof agency from a foundation of fresh consumer data.

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Harness Your Agency’s Super Powers Ebook

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

3-Minute Cheat Sheet to Targeting and Reaching Actual People

Understanding the why behind consumer behavior and how to target them.

Win the Support Of Multicultural Voters

Painting groups of people in broad strokes doesn’t work anymore — you need to go deeper.

Pop Goes the Media Bubble

Read the report to understand how to identify media bubbles in modern politics.

Politics & Advocacy Blueprint

Learn how real-time, relevant voter intelligence and targeted segments can guarantee your messaging will get out the vote.

2021 Advocates of America

How to ignite action in Americans at the highest levels of advocacy engagement on the issues that matter most.

Locating and Winning the Politically Invisible Voter

Politically Invisible in America

Get a head start on out-smarting your opponents with data, download our latest report today.

Advocates of America on Energy and Climate Issues

Find out where high-level advocacy engagers stand on key energy and climate issues.

Advocates of America on Economic Issues

A data-driven guide to igniting action in Americans at the highest levels of advocacy engagement on economic issues.

Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Where do Americans stand on vaccines? What could persuade the vaccine-resistant? Resonate’s real-time, granular data has the answers.

2020 Presidential Election Voter Landscape

Download our latest report on the voter insights you need to win this election season.

Georgia Runoff: The Race for Control of the Senate

Learn the real-time values and motivations driving Georgia voters to the polls.

Winning the Georgia Senate Runoff Elections

In this white paper, we’ll explore four strategies to success based on personal values.

NE-2 Case Study

Download our latest case study to see how values-driven voter insights are crucial to winning tight races.

Campaigning in the New Normal: Real-Time Voter Sentiment and Segmentation You Need to Win the Cycle

Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.

The 2020 Democratic Primary Voter Landscape

In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.

The Race For 2020: Navigating the Erosion of the Left/Right Divide

Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.

Campaign Guide: Understanding 2020 Voters Beyond Demographics and Party Affiliation

In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

AI Voter Landscape eBook

Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.

Resonate Managed Media Services

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.

Resonate Connected TV Solutions

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.

[Guide] How to Build a First-Party Data Growth Strategy

[Guide] How to Build a First-Party Data Growth Strategy

Featured Content

All Reports & Research