More effective marketing starts with the whole picture
Privacy-safe, real-time data to get ahead of the competition
Gone are the days of relying on fragmented 1st-party data to guess who your customers “really are” and what they want from their bank. Resonate Banking data helps you create a holistic picture of banking customers – and the competition’s customers – so you know what drives them, what products they want, if they plan to switch banks (and why), and much more. Pull from 248 privacy-safe, up-to-date data elements to level up your research and targeting with the freshest, richest consumer intelligence dataset available today.
Paint a holistic picture of US banking customers
Access privacy-safe data to uncover banking specific insights into US consumers.
248 banking attributes
Add these attributes to your 1st-party data to get the bigger picture of what your customers – and your competitions’ customers – want and what affects their choices.
Custom contextual data
Leverage real-time data to find out the banking topics US consumers are researching now.
Bank marketing resources
[INFOGRAPHIC] 2023 Bank Switchers
Knowing which consumers are considering switching gives you the opportunity to acquire new customers and keep your current ones.Download
[Guide] AI-Based Segmentation
Learn the different types of segmentation and how to get real, measurable results.Download
Marketing to Multicultural Audiences
Drive revenue with insights to further individuality, representation, and authenticity.Download
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- As Featured In The Financial Brand: Resonate’s Research on Consumer Financial Anxiety
- 5 Data-Driven Ways to Connect with Bank of America Switchers
Ready to learn more?
AI-powered data provides a powerful understanding of your customers that improves marketing performance throughout the lifecycle. Connect with us to learn more.