Ad Specifications

Display | Mobile | Video | Audio | Native | Social | Search | 3rd Party Tracking

DISPLAY

Recommended display ad sizes:

Desktop

  • 300×250
  • 728×90
  • 160×600
  • 300×600

Mobile

  • 320×50
  • 300×50
  • 300×250
  • 728×90
  • Standard image formats accepted = GIF, JPG
  • Resonate can accept ad sizes of any dimension.  Delivery of ad sizes is dependent on available inventory. Recommended display ad sizes are 300x250k, 728×90, 160×600, 300×600
  • Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
  • Audio must be user-initiated via click
  • Flash units are no longer accepted by Resonate
  • Valid click-thru landing page required
  • Resonate requires a back-up .jpg or .gif file to accompany all rich media ads and HTML-5 ads
  • The IAB recommends following LEAN guidelines found here: https://www.iab.com/newadportfolio/

Static Files

  • Formats: GIF, JPG
  • File Size: 40k recommended, 100k maximum file size

HTML-5

*Recommend discussing campaign impact of HTML-5 with your Client Partner before launch*

  • Resonate recommends 3rd party tags for HTML 5 creative.
  • HTML 5 creative asset packages require 48hr to launch, limit 2x concepts per campaign. Resonate cannot host creative asset packages for expandable units.
  • All ads must open in a new browser
  • All ads must be clickable with pointer curser
  • Click event opens the destination URL in a new window
  • The destination URL must be defined as a Javascript variable called clickTag
  • Do not use line breaks (\n) in the design
  • Resonate requires a backup gif or jpg named the same as the HTML5 code package file or directory
  • Maximum 199k combined file size on Resonate Hosted assets.
  • 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
  • No spaces in the file names of any Resonate hosted asset
  • All Resonate hosted assets must reside in the same folder as the index.html file
  • All Resonate hosted HTML-5 ads must be clickable and use Javscript to initiate the click-through. Ads must also include [UNENCODED_CLICK_REDIRECT] before the final URL

Example of click-through JavaScript code:

     canvas.onclick = function(event)
{
var  clickTag=”[UNENCODED_CLICK_REDIRECT]https://google.com/”; window.open(clickTag,”_blank”);
}

Tags

  • Formats: JavaScript, HTML or Iframe third party ad serving tags
  • Tags must be able to accept click tracking
  • All tags and subsequent third party hosted assets must use SSL serving
  • File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.

Expandables

    • All expandable ads must be able to detect page edge and expand accordingly
    • Mandatory “Close” button in top right corner (unless mouse-over)
    • Method of expansion and un-expansion must be the same (i.e., mouse-over or click)No restrictions on hotspot location or size
    • File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
    • Rising Stars
    • Resonate adheres to the IAB recommended guidelines for rising star ad units. A full breakdown of specs can be found here: https://www.iab.com/guidelines/display-rising-stars-ad-units/

MOBILE

  • File Size: 40k recommended, 100k maximum file size

Smartphones

  • Either in-page or docked
  • Files Sizes: 320×50 (preferred), 300×50, 300×250

Tablets

  • Either in-page or docked
  • File Sizes: 728×90, 300×250
  • Expandable up to 600×600

VIDEO

Pre-roll

  • Resonate accepts video files or VAST/VPAID tags
  • VPAID tags required if vieawbility measurement is included(VAST tags should be sent as well to ensure delivery)
  • Resonate recommends Pre-Roll ads of length 15s and 30s. 60s second ads accepted but not recommended

In-banner video

  • Raw video file required
  • 300×250 jpg or gif starting frame required
  • 40k file size limit on starting frame
  • Max file size on video of 100MB

Connected TV

  • Format: Resonate accepts video files or VAST/VPAID tags

YouTube

  • Valid YouTube link to video ad required
  • Format: 6s bumper or full length video ads accepted

AUDIO

  • Format: mp3, .wav for raw files or VAST tags with hosted .wav file

NATIVE

Static Image Ads

  • Please send 5-10 images for consideration
  • Format: JPEG files
  • Size: 1200×1200 and 1200×627 pixel versions required
  • Max weight: 1MB
  • Headline: 25 characters or less required, 50 character or less versions optional (copy should be able to stand alone)
  • Caption: 200 characters or less (copy should be able to stand alone)
  • Logo: JPEG/transparent PNG recommended, 300 pixels, two versions: light and dark
  • Landing page URL: Landing page you wish to drive the clicks to

Video Ads

  • Format: .MOV or.MP4
  • 1200x627px Poster frame JPEG. Under 1MB and free of text
  • Ratio: 16:9
  • Max weight: 5 mb
  • Headline: 25 characters or less (copy should be able to stand alone)
  • Caption: 200 characters or less (copy should be able to stand alone)
  • Sponsored by message: 30 characters or less
  • Logo: JPEG/transparent PNG recommended, 300×300 pixels
  • Landing page URL: Landing page you wish to drive the clicks to

SOCIAL

Facebook

 Recommended Specs

  • File Size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters

 Accepted Specs

  • Message (500 char max) : a summary/headline for the post
  • Link URL (800 char max): aka click through URL. NOT for display
  • Link Name (100 char max): the title of the page the user is linking to
  • Link Domain for display: (100 char max, 1 line max) the domain of the landing page (e.g. www.resonateinsights.com). Do not include the “https://” or “https://” prefix
  • Description: a secondary note to users. (200 char max)
  • Creative Text Limit: Creative images may not include more than 20% text. To test your creative, please utilize FB’s grid tool, found here https://www.facebook.com/help/468870969814641

Twitter

 Plain Text Tweet

  • Tweet copy: 140 characters (note: each link used reduces character count by 24 characters, leaving 116 characters for Tweet copy.)

 Website Card

  • Tweet copy: 116 characters are available (24 characters are used for images).
  • Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Although not guarantee
  • Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)
  • Aspect Ratio: 1:91:1 or 1:1
  • File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

SEARCH

3RD PARTY TRACKING

  • Resonate accepts third party click and impression tracking on hosted assets for all formats accept Facebook and Twitter
  • 1×1 tracking pixels recommended for all impression tracking
  • Click-through redirects required for 3rd party click tracking
  • Third Party tracking accepted on pre-roll for impression, click, and video quartiles.