Ad Specs
DISPLAY
- Standard image formats accepted = GIF, JPG
- Resonate can accept ad sizes of any dimension. Delivery of ad sizes is dependent on available inventory. Recommended display ad sizes are 300x250k, 728×90, 160×600, 300×600
- Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
- Audio must be user-initiated via click
- Flash units are no longer accepted by Resonate
- Valid click-thru landing page required
- Resonate requires a back-up .jpg or .gif file to accompany all rich media ads and HTML-5 ads
- The IAB recommends following LEAN guidelines found here: https://www.iab.com/newadportfolio/
Static Files
- Formats: GIF, JPG
- File Size: 40k recommended, 100k maximum file size
HTML-5
- Resonate prefers 3rdparty tags for HTML 5 creative but can accept HTML 5 creative asset packages on request. Resonate cannot host creative asset packages for expandable units.
- All ads must open in a new browser
- Resonate requires a back-up .jpg or .gif file to accompany all rich media ads
- Maximum 199k combined file size on Resonate Hosted assets.
- 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
- No spaces in the file names of any Resonate hosted asset
- All Resonate hosted assets must reside in the same folder as the index.html file
- All Resonate hosted HTML-5 ads must be clickable and use Javscript to initiate the click-through. Ads must also include [UNENCODED_CLICK_REDIRECT] before the final URL
Example of click-through JavaScript code:
canvas.onclick = function(event)
{
var clickTag=”[UNENCODED_CLICK_REDIRECT]https://google.com/”; window.open(clickTag,”_blank”);
}
Tags
- Formats: JavaScript, HTML or Iframe third party ad serving tags
- Tags must be able to accept click tracking
- All tags and subsequent third party hosted assets must use SSL serving
- File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
Expandables
- All expandable ads must be able to detect page edge and expand accordingly
- Mandatory “Close” button in top right corner (unless mouse-over)
- Method of expansion and un-expansion must be the same (i.e., mouse-over or click)No restrictions on hotspot location or size
- File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
- Rising Stars
- Resonate adheres to the IAB recommended guidelines for rising star ad units. A full breakdown of specs can be found at https://www.iab.com/guidelines/display-rising-stars-ad-units/
MOBILE
- File Size: 40k recommended, 100k maximum file size
Smartphones
- Either in-page or docked
- Files Sizes: 320×50 (preferred), 300×50, 300×250
Tablets
- Either in-page or docked
- File Sizes: 728×90, 300×250
- Expandable up to 600×600
VIDEO
Pre-roll
- Resonate accepts video files or VAST/VPAID tags
- VPAID tags required if vieawbility measurement is included(VAST tags should be sent as well to ensure delivery)
- Resonate recommends Pre-Roll ads of length 15s and 30s. 60s second ads accepted but not recommended
Resonate built in-banner video
- Raw video file required
- 300×250 jpg or gif starting frame required
- 40k file size limit on starting frame
- Max file size on video of 100MB
Connected TV
- Format: Resonate accepts video files or VAST/VPAID tags
YouTube
- Valid YouTube link to video ad required
- Format: 6s bumper or full length video ads accepted
AUDIO
- Format: .wav for raw files or VAST tags with hosted .wav file
NATIVE
Static Image Ads
- Please send 5-10 images for consideration
- Format: JPEG files
- Size: 1200×1200 and 1200×627 pixel versions required
- Max weight: 1MB
- Headline: 25 characters or less required, 50 character or less versions optional (copy should be able to stand alone)
- Caption: 200 characters or less (copy should be able to stand alone)
- Logo: JPEG/transparent PNG recommended, 300 pixels, two versions: light and dark
- Landing page URL: Landing page you wish to drive the clicks to
Video Ads
- Format: .MOV or.MP4
- 1200x627px Poster frame JPEG. Under 1MB and free of text
- Ratio: 16:9
- Max weight: 5 mb
- Headline: 25 characters or less (copy should be able to stand alone)
- Caption: 200 characters or less (copy should be able to stand alone)
- Sponsored by message: 30 characters or less
- Logo: JPEG/transparent PNG recommended, 300×300 pixels
- Landing page URL: Landing page you wish to drive the clicks to
- Full specs found at: https://www.facebook.com/business/ads-guide/traffic/links
- Dimensions: Large format: recommended 1200×627, minimum 600×315. Small format: recommended 200×200, minimum 154×154. Images 600×315 or larger (1200×627 recommended for maximum resolution) appear in a large format layout with a strict 1.9:1 aspect ratio enforced. Images 200×200 and smaller (absolute minimum 154×154) will appear in a smaller format.
Recommended Specs
- File Size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
Accepted Specs
- Message (500 char max) : a summary/headline for the post
- Link URL (800 char max): aka click through URL. NOT for display
- Link Name (100 char max): the title of the page the user is linking to
- Link Domain for display: (100 char max, 1 line max) the domain of the landing page (e.g. www.resonateinsights.com). Do not include the “https://” or “https://” prefix
- Description: a secondary note to users. (200 char max)
- Creative Text Limit: Creative images may not include more than 20% text. To test your creative, please utilize FB’s grid tool, found here https://www.facebook.com/help/468870969814641
- Full specs found at: https://business.twitter.com/en/help/campaign-setup/advertiser-card-specifications.html
Plain Text Tweet
- Tweet copy: 140 characters (note: each link used reduces character count by 24 characters, leaving 116 characters for Tweet copy.)
Website Card
- Tweet copy: 116 characters are available (24 characters are used for images).
- Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Although not guarantee
- Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)
- Aspect Ratio: 1:91:1 or 1:1
- File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.
SEARCH
- Resonate abides by Google Ad Words search specs, which can be found here: https://support.google.com/adwords/answer/1704389?hl=en
3RD PARTY TRACKING
- Resonate accepts third party click and impression tracking on hosted assets for all formats accept Facebook and Twitter
- 1×1 tracking pixels recommended for all impression tracking
- Click-through redirects required for 3rd party click tracking
- Third Party tracking accepted on pre-roll for impression, click, and video quartiles.
