Ad Specs

DISPLAY

• Standard image formats accepted = GIF, JPG
• Resonate can accept ad sizes of any dimension.  Delivery of ad sizes is dependent on available inventory. Recommended display ad sizes are 300x250k, 728×90, 160×600, 300×600
• Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times
• Audio must be user-initiated via click
• Flash units are no longer accepted by Resonate
• Valid click-thru landing page required
• Resonate requires a back-up .jpg or .gif file to accompany all rich media ads and HTML-5 ads
• The IAB recommends following LEAN guidelines found here: https://www.iab.com/newadportfolio/

Static Files

• Formats: GIF, JPG
• File Size: 40k recommended, 100k maximum file size

HTML-5

• Resonate prefers 3^rd party tags for HTML 5 creative but can accept HTML 5 creative asset packages on request.  Resonate cannot host creative asset packages for expandable units.
• All ads must open in a new browser
• Resonate requires a back-up .jpg or .gif file to accompany all rich media ads
• Maximum 199k combined file size on Resonate Hosted assets.
• 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
• No spaces in the file names of any Resonate hosted asset
• All Resonate hosted assets must reside in the same folder as the index.html file
• All Resonate hosted HTML-5 ads must be clickable and use Javscript to initiate the click-through. Ads must also include [UNENCODED_CLICK_REDIRECT] before the final URL

Example of click-through JavaScript code:

     canvas.onclick = function(event)
{
var  clickTag=”[UNENCODED_CLICK_REDIRECT]https://google.com/”; window.open(clickTag,”_blank”);
}

Tags

• Formats: JavaScript, HTML or Iframe third party ad serving tags
• Tags must be able to accept click tracking
• All tags and subsequent third party hosted assets must use SSL serving
• File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.

Expandables

• All expandable ads must be able to detect page edge and expand accordingly
• Mandatory “Close” button in top right corner (unless mouse-over)
• Method of expansion and un-expansion must be the same (i.e., mouse-over or click)No restrictions on hotspot location or size
• File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
• Rising Stars
• Resonate adheres to the IAB recommended guidelines for rising star ad units. A full breakdown of specs can be found here: https://www.iab.com/guidelines/display-rising-stars-ad-units/

MOBILE

• File Size: 40k recommended, 100k maximum file size

Smartphones

• Either in-page or docked
• Files Sizes: 320×50 (preferred), 300×50, 300×250

Tablets

• Either in-page or docked
• File Sizes: 728×90, 300×250
• Expandable up to 600×600

VIDEO

Pre-roll

• Resonate accepts video files or VAST/VPAID tags
• VPAID tags required if vieawbility measurement is included(VAST tags should be sent as well to ensure delivery)
• Resonate recommends Pre-Roll ads of length 15s and 30s. 60s second ads accepted but not recommended

In-banner video

• Raw video file required
• 300×250 jpg or gif starting frame required
• 40k file size limit on starting frame
• Max file size on video of 100MB

Connected TV

• Format: Resonate accepts video files or VAST/VPAID tags

YouTube

• Valid YouTube link to video ad required
• Format: 6s bumper or full length video ads accepted

AUDIO

• Format: .wav for raw files or VAST tags with hosted .wav file

NATIVE

Static Image Ads

• Please send 5-10 images for consideration
• Format: JPEG files
• Size: 1200×1200 and 1200×627 pixel versions required
• Max weight: 1MB
• Headline: 25 characters or less required, 50 character or less versions optional (copy should be able to stand alone)
• Caption: 200 characters or less (copy should be able to stand alone)
• Logo: JPEG/transparent PNG recommended, 300 pixels, two versions: light and dark
• Landing page URL: Landing page you wish to drive the clicks to

Video Ads

• Format: .MOV or.MP4
• 1200x627px Poster frame JPEG. Under 1MB and free of text
• Ratio: 16:9
• Max weight: 5 mb
• Headline: 25 characters or less (copy should be able to stand alone)
• Caption: 200 characters or less (copy should be able to stand alone)
• Sponsored by message: 30 characters or less
• Logo: JPEG/transparent PNG recommended, 300×300 pixels
• Landing page URL: Landing page you wish to drive the clicks to

SOCIAL

Facebook

• Full specs found at: https://www.facebook.com/business/ads-guide/traffic/links
• Dimensions: Large format: recommended 1200×627, minimum 600×315. Small format: recommended 200×200, minimum 154×154. Images 600×315 or larger (1200×627 recommended for maximum resolution) appear in a large format layout with a strict 1.9:1 aspect ratio enforced. Images 200×200 and smaller (absolute minimum 154×154) will appear in a smaller format.

 Recommended Specs

• File Size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Headline: 25 characters
• Link description: 30 characters

 Accepted Specs

• Message (500 char max) : a summary/headline for the post
• Link URL (800 char max): aka click through URL. NOT for display
• Link Name (100 char max): the title of the page the user is linking to
• Link Domain for display: (100 char max, 1 line max) the domain of the landing page (e.g. www.resonateinsights.com). Do not include the “https://” or “https://” prefix
• Description: a secondary note to users. (200 char max)
• Creative Text Limit: Creative images may not include more than 20% text. To test your creative, please utilize FB’s grid tool, found here https://www.facebook.com/help/468870969814641

Twitter

• Full specs found at: https://business.twitter.com/en/help/campaign-setup/advertiser-card-specifications.html

 Plain Text Tweet

• Tweet copy: 140 characters (note: each link used reduces character count by 24 characters, leaving 116 characters for Tweet copy.)

 Website Card

• Tweet copy: 116 characters are available (24 characters are used for images).
• Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Although not guarantee
• Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)
• Aspect Ratio: 1:91:1 or 1:1
• File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

SEARCH

• Resonate abides by Google Ad Words search specs, which can be found here: https://support.google.com/adwords/answer/1704389?hl=en

3RD PARTY TRACKING

• Resonate accepts third party click and impression tracking on hosted assets for all formats accept Facebook and Twitter
• 1×1 tracking pixels recommended for all impression tracking
• Click-through redirects required for 3^rd party click tracking
• Third Party tracking accepted on pre-roll for impression, click, and video quartiles.