Case Study

Grey New York relies on consumer insights for its creative direction. In order to develop the most impactful strategies and client pitches, Grey started talking to Resonate to get insights that would reveal the values and motivations of its clients’ consumer segments.

Resonate’s consumer insights have become one of three components used by Grey New York to create “experience maps” for clients. These maps show the human need that underlies the category or the business problem facing Grey’s clients. The maps shape the strategy that Grey develops for its clients. The agency also uses Resonate to reveal deeper consumer insights in its client pitches.