THE RESONATE PLATFORM
Continuous Consumer Research
Resonate runs continuous waves of long-form surveys throughout the year that yield 250k+ respondents. We gather not only basic demographic information, as well as purchasing and political preferences, but also insights to understand why people have made those decisions and the values that guide them.
Online Behavior and Contextual Research
Resonate analyzes tens of billions of web events each day linked to the survey respondents. This anonymous web traffic is processed through our natural language processing and looks for keywords to understand the page the person visited.
AI Predictive Modeling
Machine learning takes the survey responses and their web activity to create predictive models that help marketers understand and connect with their target audiences.
Read more about the human element