US Census data showed 31% of all votes in 2012 were cast before Election Day. With every state offering some form of early voting, whether it is voting absentee by mail and/or voting early in-person, this number is only expected to grow this cycle.
Resonate data identifies 40 million registered voters online that intend to cast their votes early in 2016.
In battle ground state Florida 4 million registered voters online intend to vote absentee or early in-person
- These voters are 38% more likely than the average registered voter in Florida to focus on foreign policy when considering a candidate
- They are 29% more likely than the average registered voter in Florida to be concerned with civil liberties/privacy issues
In California, 7 million registered voters online intend to vote absentee by mail or early in-person
- These voters are 38% more likely than the average voter in California to be involved in local issues
- 46% of these voters believe terrorist groups like ISIS and Al Qaeda are the greatest threat to the long-term interests of the United States
Resonate data like the examples above can be quickly activated for digital media targeting and informing both online and offline creative strategy. Targeting voters based on values and the issues they care most passionately drive the most efficient and impactful mobilization.