4 Ways Deeper Consumer Insights Guide Your Brand’s Social Stance
Companies were often hesitant to speak out on social issues, unless it was tax or regulation-related because they had nothing to gain and everything to lose. Their creative and messaging focused on the brand promise, product or service feature they were selling and that’s all consumers expected. Today, people want more from brands. It’s not […]
[Infographic] Get to Know 37.3 Million Bank Switchers
37.3 million U.S. consumers are planning to or could be persuaded to switch banks in the next year. This presents a massive opportunity for bank marketers to connect with current customers and prospective customers who could be on the fence. The key to more meaningful engagement is to have a deeper understanding of these switchers, […]
3 Ways You Can Be a Kick-A$$ Data Expert
Before the digital age of media, print publishers conducted detailed surveys of their audience, which salespeople would use to sell ad packages to brands. With the rise of digital media and programmatic auctions, advertisers believed in the power of their first-party data, and publisher contextual and audience insights fell by the wayside. Thankfully, advertisers are […]
[Quiz] Do You Know the Generations as Well as You Think You Do?
As marketers we’ve fallen into a pattern—marketing to entire generations as if every person in that group is the same, when they all have different interests, motivations and values. Do you know how different the older and younger segments within a generation are from one another? Take our quiz to find out and then pass […]
3 Steps You Need To Take For Better Storytelling
Publishers have access to a lot of first-party data about their audiences, including web behavior, app registrations and email sign-ups. While this is helpful, it doesn’t communicate an entire story to advertisers about their audiences beyond clicks and pageviews. It’s time for publishers to gain a deeper understanding of these consumers’ values, motivations and intent […]
[Infographic] Are You Capturing Today’s Loyalty Lovers?
Consumers these days belong to multiple loyalty programs–earning rewards for everything from their grocery runs to personal and business travel. But membership growth in loyalty programs has slowed down, signaling that people are losing interest in static rewards. With deep consumer insights, brands can give their loyalty programs the boost they need to retain current […]
[Infographic] 3 Steps to Boost Your Customer Acquisition
In this age of the customer, acquisition strategies need to focus on creating stronger, longer lasting connections with consumers. And the key to more meaningful engagement is having a deeper understanding of today’s shoppers, including the values and motivations that guide their daily decisions. Here are three insights-driven steps for successfully reaching and engaging with your prospective […]
Is Your Data Legit? Here Are 5 Ways To Know For Sure
Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]
Add Life to Your Static Customer Data
Purchase segments from IRI, Kantar and others have been around for years, but their face value isn’t helpful unless you are using them in your digital campaigns. Resonate is making these purchase segments more insightful and actionable by overlaying our 12,000 insights like psychographics, values and purchase behaviors, or what we call the Human Element. […]
[Infographic] Baby Boomers: The Twinsies Generation
As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look […]
