Caped Consumers: How Comic-Con and Other Events Affect Travel Purchasing Decisions

Leveling the Playing Field: AI-Powered Data Set to Disrupt Traditional Agency Hierarchy 

ROLL CALL: Top tips for ‘registering’ AI-powered data in your back-to-school campaigns

Kiss the Cook: Grilling & How Niche Subcultures Make Purchasing Decisions

The Top 5 Issues for DeSantis Supporters vs Trump Voters

The Secret Ingredient to Growing New and Existing Agency Business 

More Data isn’t Always Better, but Better Data is

5 Insights on Bank Switchers with an Eye on Digital Banking

Issue-driven Targeting: Don’t Rely On Traditional Sources or Party Affiliation to Reveal Who Supports New Energy

Reveal the Human Element of Consumers to Accelerate Growth in 2023

To Win Campaigns, You Need to Really Know Your Supporters – and What They Value – at the Individual Level

Top 5: What our Readers Found Most Interesting in 2022

Moving From Politics to Policy in 2023: Pivoting with Data

What’s Hot, What’s Not: Telehealth, Staying Put & Saving $$ Are Top-of-Mind for Consumers

Nailed It! Analyzing Peloton’s New Holiday Ad and Why It Works, Backed by Data

3 Ways Agencies Can Make Themselves Indispensable Strategic Partners

Women in Tech: Resonate Celebrates Women’s History Month

Did the State of the Union Resonate With Your Voters’ Top Concerns?

As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie

Winning in the Lone Star State: Key Insights on Texas Voters

3 Quick Tips to Connect With Socially Responsible Investors

Robinhood Retail Investors: A Deep Dive into the Wall Street Disruptors

State of the Consumer: How Do the Personal Values of the Overextended, Influenced, and Activists Differ?

Big Game Ad Recap: Did They Connect With Consumer Values?

Contextual Research: Meet the Consumers Planning Valentine’s Day Dates

How Big Game Viewers Differ Across Streaming Services and Devices

A Deeper Look at the Voters Who Voted for Biden, But No Longer Support Him

National Data Privacy Day: What Does Google’s Topics Proposal Mean?

Learn How to Unlock a Comprehensive, Actionable Customer View in 5 Steps

It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.