![[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper](https://www.resonate.com/wp-content/uploads/2019/12/Blog-Obsessed-Shopper_Blog.png)
[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]
[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth
Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands. […]
1905 Survey Wave — Non-Apparel Retail and Home & Family
Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes in our taxonomy. Part of this survey data is dedicated to non-apparel retail such as home, electronics and furniture retailers and the channel through which […]
[Infographic]: Get to Know the Frequent Donor and Voter
You can’t blame Columbus for thinking the earth was flat when he had such limited technology. Today, many people in politics still think the voter landscape is flat and can be mapped with only a voter file, but this couldn’t be further from the truth. Resonate used AI-powered data science to discover eight hidden dimensions […]
![[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper](https://www.resonate.com/wp-content/uploads/2019/12/Advice-Seeking-Shoppers_Blog-.png)
[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]
Democratic Debate #5: Who Came Out On Top?
Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what […]
[CASE STUDY]: How Ciceron Used Resonate to Help a Client Use Their Data Effectively
Ciceron is a unified digital media agency located in Minneapolis, Minnesota. They were named one of the world’s fastest growing agencies by AdWeek and they serve a variety of verticals from education and consumer goods to nonprofits and sports. At Ciceron, the creative teams, data experts and media pros work together to solve client problems. […]
[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings
Twin Star is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re not only the leader in electric fireplaces and adjustable desks but they offer cabinets, coffee tables, office furniture and other home furnishings. They’re known for creating engaging experiences and lasting relationships with their consumers. For many years, Twin Star was […]
[Infographic]: How to Connect With Today’s Personal Values Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]
State of the Consumer
Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services. Brands can use consumers’ influential values and behaviors to help them […]
