[Infographic] Are You Capturing Today’s Loyalty Lovers?
Consumers these days belong to multiple loyalty programs–earning rewards for everything from their grocery runs to personal and business travel. But membership growth in loyalty programs has slowed down, signaling that people are losing interest in static rewards. With deep consumer insights, brands can give their loyalty programs the boost they need to retain current […]
[Infographic] 3 Steps to Boost Your Customer Acquisition
In this age of the customer, acquisition strategies need to focus on creating stronger, longer lasting connections with consumers. And the key to more meaningful engagement is having a deeper understanding of today’s shoppers, including the values and motivations that guide their daily decisions. Here are three insights-driven steps for successfully reaching and engaging with your prospective […]
Is Your Data Legit? Here Are 5 Ways To Know For Sure
Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]
Add Life to Your Static Customer Data
Purchase segments from IRI, Kantar and others have been around for years, but their face value isn’t helpful unless you are using them in your digital campaigns. Resonate is making these purchase segments more insightful and actionable by overlaying our 12,000 insights like psychographics, values and purchase behaviors, or what we call the Human Element. […]
[Infographic] Baby Boomers: The Twinsies Generation
As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look […]
The 3 Keys to Moving Beyond Cardboard Personas
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]
[Infographic] Generation Z: The Price-Conscious Traditionalist
How well do you know one of today’s youngest generations? Aside from their love of iPhones and Instagram, how do you know if you’re connecting with them effectively? Generation Z is considered one of the most intriguing generations, even though they’re no more than 20 years old. The Resonate platform revealed several interesting insights about […]
[Infographic] Generation X: The Yin and Yang Consumers
One of the most common ways personas are segmented in marketing is by generation. But there are distinct nuances within age groups that marketers should consider when developing their strategies for reaching certain consumers. Generation X is one of the most perplexing generations. Despite being the smallest in numbers, its older segment, ages 46-53, couldn’t […]
Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour
Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]
[Infographic] Millennials: A Tale of Two Consumers
How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences […]
