Today marks the start of the 7th Annual Digital Pharma East Conference – the principle event in life science marketing. The forum is the primo outlet for marketing strategists and professionals to discuss the latest discoveries in pharmaceutical advancement and technological innovation.

It is essential for marketers to understand the ever-evolving digital and mobile spheres to maximize audience targeting and brand reach, especially within the health care sector. And identifying the personal values and motivations that drive customers – which only Resonate can do – helps marketers optimize consumer engagement and facilitates the relationship between patients and health care providers.

When comparing marketers to consumers, Resonate highlights these key insights that propel people to act:

1. THE POWER OF TRUST.

2. USER-FRIENDLY IS THE WAY TO GO. 

3. DON’T RULE OUT BEHAVIOR.

4. OUTLYING INFLUENCES CAN BE QUITE IMPACTFUL.