Thanks to all who made the Resonate sponsored kick-off at iMedia InFocus Summit in Chicago a success.
The theme of “What Women Want from Brands” could not have been more relevant. Resonate is helping agencies and marketers get past such flat demographics to understand why: the values, beliefs, motivations and preferences, that cause people to engage.
The quote of the summit from “How Signals are Trumping Demographics:”
“’If all you do is start at the very end of your event chain, all you’ll do is work back sequentially and never really get to that perfect moment, that amazing ‘ahha! This is the signal to focus on.”
– Adam Kmiec, Director, Global Digital Marketing & Social Media, The Campbell Soup Co.
See more here.