Think about the hundreds—maybe even thousands—of places you can buy a coffee maker, an airline ticket, an iPhone, or car insurance. Many of today’s products and services are no longer differentiators; they’re table stakes. What sets leading companies apart is providing experiences that match or exceed consumer expectations. And because good enough is no longer good enough, these same organizations have “unchecked the box” on what it means to know their customers, personalize their experiences, and deliver perceivable value.
So, what are the conditions under which a consumer wants to buy from YOU?
Join Forrester VP and Principal Analyst, Brendan Witcher, and Resonate CMO, Ericka Podesta McCoy on August 4th at 1 PM EST to find out, and learn:
Why consumers actually choose the brands they do business with
How leading companies apply a 6C Framework for a deep understanding of customers
Which operational guardrails must be applied to go after the right data for YOUR needs
How customer understanding leads to powerful personalization across channels
Actionable steps to help you win and serve customers and boost consumer loyalty
Can’t make it? Register anyway to receive the recording and watch the webinar at your leisure.