Insights on Insomniacs

An inadequate amount of zzz’s can lead to depression and anxiety as well as increased risk for heart disease.  According to the National Sleep Foundation, 48% of Americans report occasional insomnia, while 22% suffer from the condition every night. Understanding the motivations of insomniacs might just reveal ways to better manage and alleviate related symptoms.

Resonate polled over 10,000 insomniacs in the United States and found, when compared to the adult online population, this sleep-deprived group is 28% more likely to distrust doctor recommendations, 16% more likely to feel uncomfortable discussing health concerns with their physicians, and 32% more likely to take prescription drugs. These findings beg the questions: How do insomniacs get treated if they are hesitant in seeking medical attention to begin with? And are they relying too heavily on sleep disorder medication as remedy?

Emphasis on lifestyle change is another consideration point. People with sleeping disorders are 35% more likely to be divorced, 32% more likely to work in senior management, and 19% more likely to have young kids at home – inferring a reciprocated relationship between stress and sleeping ability. Medical professionals and medical companies must strike a balance between promoting sleep aid products, pushing healthy lifestyle choices, and generating better communication and decision-making among all involved parties.



Categorized as: Blog Page

Ready to Put Resonate to Work?

Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. Don’t let your competition get ahead.

Request a Demo