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Adweek Outlook 2024

January 23 @ 2:00 pm - 2:30 pm

Join Adweek for this important in-person gathering of the brightest minds in the business as we divine the (near) future and focus in on the key issues that will matter most: keeping up with consumer demand, how creatives and creators stay ahead of culture, how dynamic media channels are driving new business, what gen AI will mean for how we all work, and more. As well as what it will all mean for industry practitioners in their day-to-day.

Register today to secure your spot and enjoy a limited-time discount on the conference fee.

REGISTER

Session Info:

The 2024 State of the Consumer: Enabling Human Connections in an AI-Powered World

Tuesday, January 23, 2024, 2:00 PM – 2:20 PM
Speaker: Ericka Podesta McCoy -Chief Marketing Officer – Resonate

In an era of unprecedented digitization and technological advancement the feeling of human disconnection has never been greater. For brands to bridge this gap and connect authentically with their key audiences, they’ll need to foster new relationships built on data.

Explore how AI is revolutionizing marketers’ understanding of the humans in their audiences, driving efficiency, and fostering effective growth for brands across industries. We will unveil their highly anticipated “2024 State of the Consumer” report, crafted using AI-powered data. And delve into how AI decodes human behavior, preferences and emotions, empowering brands to create personalized, resonant experiences at scale.

Leave this session with an understanding of how AI-powered data fosters trust, relevance and emotional resonance that transcends traditional marketing approaches and positions brands to thrive in an era where 1:1 human connections are paramount.

Register today to secure your spot and enjoy a limited-time discount on the conference fee.

REGISTER

Details

Date:
January 23
Time:
2:00 pm - 2:30 pm
Event Category:
Website:
https://event.adweek.com/Outlook-2024

Venue

New York, NY or Virtual

Organizer

Adweek

Details

Date:
January 23
Time:
2:00 pm - 2:30 pm
Event Category:
Website:
https://event.adweek.com/Outlook-2024

Venue

New York, NY or Virtual

Organizer

Adweek