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[Adweek Webinar] 3 Keys to Insights-Driven, AI-Powered Segmentation: When Everything Is New and Nothing Is Normal

November 19 @ 1:00 pm - 2:00 pm

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?

Join Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, for real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these learnings to drive actionable results. You’ll find out about:

  • The types of brands that should consider taking a stand with their activist consumers in 2021 – and why
  • How alcohol consumption has changed during the pandemic—in different ways for different segments—and what these nuances mean for communications
  • How AI-driven segmentation drives more effective media campaigns based on real-time demographic and psychographic insights

REGISTER NOW

Details

Date:
November 19
Time:
1:00 pm - 2:00 pm
Event Category:
Website:
https://event.webcasts.com/starthere.jsp?ei=1394624&tp_key=535b00dbd8&sti=resonate

Venue

Your Desk

Details

Date:
November 19
Time:
1:00 pm - 2:00 pm
Event Category:
Website:
https://event.webcasts.com/starthere.jsp?ei=1394624&tp_key=535b00dbd8&sti=resonate

Venue

Your Desk