As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?
Join Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, for real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these learnings to drive actionable results. You’ll find out about:
- The types of brands that should consider taking a stand with their activist consumers in 2021 – and why
- How alcohol consumption has changed during the pandemic—in different ways for different segments—and what these nuances mean for communications
- How AI-driven segmentation drives more effective media campaigns based on real-time demographic and psychographic insights