It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. First-party data alone doesn’t go deep enough. How do you really know who your customers, prospects and unknown prospects are? The key is effective use of AI, which can allow brand marketers to get a richer and more complete understanding of their consumers in a data-first environment.
Learn how to future-proof your brand by using AI to increase efficiencies and drive more effective campaigns from Tom Craig, CTO of Resonate. You’ll find out how AI can tell you:
- Who your customers are and what motivates them
- What consumers care about and how to connect and engage with them
- Why people buy and where to find them efficiently