The collective economic mood is dreary. With inflation, war, supply chain disruptions, and the likelihood of recession looming over us, many retailers and consumers alike are overwhelmed with uncertainty. But if there’s time to worry, there’s time to plan for success—even in an economic downturn. As budgets tighten, the great marketers will separate themselves from the competition by driving growth. The key? Shifting your data strategy to uncover and act on evolving consumer sentiment, behavior, and values to boost trust, master loyalty, reduce churn, and acquire and retain customers.
Join the Resonate session to learn: How consumer sentiment is continuing to evolve, particularly around buying comfort levels and preferences, and how it impacts shopping behavior What successful brands are doing now to build stronger connections, increase loyalty, and create unique value for customers Ways to leverage predictive consumer insights and analytics to maximize marketing efficiency and drive revenue.