Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021
April 22, 2021 1:40 – 2:00 PM ET
Anxious purchases and newfound hobbies. Dramatic increases in online shopping across the generations. So much athleisure. 2020 was a year of constant upheaval as consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like in the retail industry? What will stay changed, perhaps for the better?
Who is the disrupted consumer and what do they value? How will those values inform the evolution of the retail experience? Join AI-driven marketing expert Ericka Podesta McCoy, Resonate CMO, to learn how to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.
About Digiday Modern Retail Summit:
Gone are the days when retailers sold primarily through brick and mortar, and online was an afterthought. Today’s successful retailers often have to juggle a variety of selling channels – from your own website and stores, to wholesale retailers to online marketplaces. That makes it harder than ever for companies to know where to invest their time and money.
At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline. What role should your stores play? How can you acquire the most customers without burning through your marketing budget? What changes can you make to your website that will improve conversion?