In 2020, a whirlwind of change has gripped the U.S. consumer. Coronavirus. Stay-at-home orders. Mass Protests, Business closures and then reopening. Life this year has been unpredictable, to say the least.
What does this mean for you and your business? How should you communicate with an audience that’s undergoing cultural change and isn’t sure what’s next?
Resonate is the only consumer data and intelligence company closely tracking real-time data on the current state of American adult consumer sentiment. We’re actively collecting and analyzing survey results to measure anxiety, behaviors and motivations around the coronavirus pandemic and producing deep, dynamic consumer intelligence to inform your decision making during this critical time.
We’ve distilled a massive data set into the three waves of complimentary reports revealing American’s feelings about Coronavirus and their readiness to move forward within the ‘new normal.’ We’ve also just launched an annual report on the state of customers in 2020, focusing on the rise in consumer activism and how values-driven messaging will help your brand cement a deeper relationship with consumers.
Join Resonate Chief Marketing Officer Ericka Podesta McCoy for a deep dive into these insight-packed reports. You’ll gain access to the real-time data you need now as your organization looks forward to navigating headwinds in the third and fourth quarters, learning:
- How brands can be authentic in taking a stand on issues that matter deeply to their customers.
- Real-time data on consumer anxiety surrounding the continuing Covid-19 pandemic and economic reopening.
- When and how to pivot your messaging to capture emerging consumer audiences and which messages will put their anxieties at ease.