Speaker: Ericka Podesta McCoy, Chief Marketing Officer, Resonate
In an era dominated by digital media, harnessing the potential of AI is not just a choice but a necessity for optimizing media performance. As we navigate an evolving digital landscape, the demand for actionable strategies becomes increasingly pivotal. Join us to discover how harnessing the power of AI-powered data can propel your media strategy to new heights, accelerating ROAS and offering a competitive edge in this dynamic landscape.
- Implement AI-driven Audience Segmentation: Learn how to leverage AI algorithms to analyze audience behavior and preferences. Implement targeted segmentation strategies that resonate with specific audience segments, boosting engagement and conversion rates.
- Deploy Highly Effective Targeted Audiences Without Proxies: Harness the power of predictive analytics and AI to directly activate hyper-targeted audiences and maintain strong addressability capabilities after the departure of the third-party cookie.
- Maximize Target Audience Deployment: Harness the power of predictive analytics and AI data driven decision making processes to optimize the deployment of hyper targeted audiences without the need for proxies.
Join us for an insightful session that promises to demystify AI for media activation, providing you with actionable strategies to propel your media campaigns to new heights. Don’t miss the opportunity to stay ahead in the dynamic world of AI-powered media.