In today’s ever-evolving B2C environment, AI stands as a driving force reshaping the marketing domain, particularly in audience segmentation and targeting. Capitalizing on AI’s potential is essential for efficient and effective growth in 2024, fundamentally altering the domain of insights and analytics.
Join Zeid, a distinguished Forrester Business Insights and Customer Data and Analytics Analyst, and Ericka Podesta McCoy, Resonate’s CMO, for an enlightening session delving into the present state of audience targeting and segmentation. This session emphasizes the enduring significance of strategic and analytical approaches.
Together, they will explore the ongoing debate on hyper-personalization and Customer 360, unraveling their importance and the challenges confronted by insights and analytics professionals.
Throughout the session, you’ll:
- Uncover the pivotal role of AI and analytical methods in overcoming these obstacles while ensuring ethical and responsible AI utilization.
- Dive into innovative AI capabilities, showcasing AI’s ability to enhance audience insights and targeting efficiency.
- Explore the multifaceted ways AI is reshaping segmentation strategies.
- Gain valuable insights from real-world success stories on audience segmentation and targeting, providing firsthand experience in navigating these complexities.
Understanding and leveraging AI’s capabilities will be pivotal in staying ahead and driving success in the evolving market landscape. Don’t miss this exclusive and unique opportunity to engage with one of Forrester’s leading analysts as you gear up for 2024’s growth trajectory. Together, we’ll uncover the opportunities and challenges that AI brings to the world of segmentation and targeting drawing inspiration from real-world applications that showcase AI’s potential to drive innovation.