OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key to serving them is 360-degree, real-time data that lets you meet viewers with the right message on the right channel at the right time.
Keeping pace with an evolving audience to support your advertisers and increase their return on ad spend is crucial, which Resonate’s director of sales Ron Stine will unpack in this webinar. You’ll find out:
- Why AI-driven data is critical to better understanding your advertisers’ audiences
- Why demographic targeting is no longer as critical as values, brand affinity, intent data and other factors
- How on-demand and live-streaming viewers vary and how real-time data can help you maximize both
- How first-party CTV insights can help you target consumers with more effective and efficient content