On Thursday, December 15th from 1:00 – 2:00 pm ET, Resonate is pleased to host a dynamic complimentary webinar featuring guest speaker Shar VanBoskirk, VP Principal Analyst from Forrester Research that Marketers won’t want to miss!
Calling out what is “digital” is no longer relevant, or even possible when digital is a part of everything we do. We will discuss how modern marketers are moving into a post-digital world, which is the evolution from measuring and optimizing based on campaign results towards focusing on the “human” side of customers and prospects, and optimizing performance based on consumer motivations and context.
Welcome to the Post-Digital World!
Post-digital marketers understand that their customers are people, not targets or behavioral profiles. This means using data-driven methods to discern what makes your customers and prospects tick – their values, beliefs and motivators – in order to influence their behavior.
Forrester and Resonate will show you how to best address “the human element” of your audiences in order to increase customer conversion. We’ll show you the path that will help equip you for this next marketing transformation, the post-digital world.