You’ve heard it all before: Millennials consume all media on their mobile devices, they’re too self-involved to watch the news and they don’t read anything that’s printed anymore so forget reaching them there. The generational stereotype goes on and on.

But here’s the thing: a lot of that information isn’t actually true. We dug into our proprietary data on Millennials, further segmenting them based on their age and gender, and we’re here to do some myth busting. Turns out you can’t target them as a generic group because their media consumption habits really do differ.

Our infographic reveals some surprising data on where Millennials are likely to pay attention to you so that you’re best set up for success.

Here are some nuggets of knowledge to pique your interest:

  • National newspapers aren’t dead to them. Male Millennials are more likely to read the New York Times or the Washington Post than the average American
  • Magazines still get read. Glamour, Cosmopolitan and Vogue are most popular with female Millennials while males still read Sports Illustrated, Rolling Stone and Men’s Health in print vs. their mobile devices.
  • Not everyone is watching Netflix and chilling. Older Millennials actually watch Hulu more than Netflix.

Media Consumption Habits Infographic

The key is to de-generationalize Millennials in order to provide messaging that truly resonates and impacts real revenue. That’s where Resonate comes in. We can help you look beyond just demographic and behavioral data points to uncover their individual values, motivations, consumption habits and purchase drivers – the things that truly impact buying behavior. If you want them to pay attention to your brand then it’s time to refine your messaging and look for them in some of these surprising places where they are consuming media.

We hope this data helps you reach out to Millennials on a more personal level. Don’t let misconceptions stand in the way of reaching them via even the most unexpected channels.