[Infographic]: How to Connect With Today’s Personal Values Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]
[Infographic]: How to Capture Today’s Activist Shopper
How to Capture Today’s Activist Shopper Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to […]
What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label
When you think of luxury department stores, many likely come to mind. We whittled down the long list and honed in on three upscale retailers. We discovered some surprising differences in the product preferences and personal values of these customers. While Bloomingdales, Neiman Marcus and Saks Fifth Avenue sell many of the same brands and […]
The Real Truth About Energy Drinkers
Who do you picture when you think about someone who consumes energy drinks? Stressed-out college students? Gamers who want to stay up all night? It’s neither one. Resonate’s insights on the 28.4 million people who drank at least one energy drink in the last month paint a picture of a young to middle-aged dad, who […]
Get to Know 37M Organic Food Shoppers
Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]
31 Million Consumers Are On The Fence About Switching Banks This Year
Consumers have changed the way they manage and control their finances over the last 10 years, making the role of the bank marketer even more challenging. Consumer preferences are constantly changing, and banks are grappling with the new wave of competition, some of which aren’t even banks. Tech companies like Amazon and Apple have plans […]
[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
What You Need to Know to Connect with Binge Watchers
More people than ever before are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months. These consumers are moving to over-the-top (OTT) platforms, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable […]
[Video] How Insights Help CPG Brands Connect With Consumers
CPGs face an uphill battle when it comes to connecting with today’s evolving consumers. Direct-to-consumer disruptors are also gaining traction. CPGs need to fill a deep hole in their consumer data to better understand and connect with their target audiences. Resonate’s consumer intelligence platform brings first-, second- and third-party data to life, leading to a […]
How A Large Publisher is Growing Readers and Revenue with Insights
Long gone are the days of media companies just competing against each other. Consumers are absorbing news in multiple ways, and traditional media must develop fresh and innovative solutions for engaging with their audiences and advertisers. Star Tribune, the fifth largest newspaper in the country, tapped into Resonate’s consumer intelligence platform to better understand its […]
