It’s a crowded marketing ecosphere, with more products and platforms to reach customers than marketers could ever dream possible. So how do modern brands reach their intended audiences with calculated precision? Whether baby boomer, Gen X, millennial or Gen Z, modern brands are deepening their relationships through incrementality-based multichannel direct marketing engagement. Learn more about how harnessing the best customer experiences requires a combination of evergreen and innovative multipronged, targeted retention and acquisition strategies. Whether it be online, social media, mobile, print or brick and mortar interaction, this gathering held in conjunction with the National Postal Forum will discuss on how customer interactions must be creative AND synchronized throughout the multi-channel marketing journey.
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