[Infographic] Get to Know 37.3 Million Bank Switchers

37.3 million U.S. consumers are planning to or could be persuaded to switch banks in the next year. This presents a massive opportunity for bank marketers to connect with current customers and prospective customers who could be on the fence. The key to more meaningful engagement is to have a deeper understanding of these switchers, from their hobbies and interests, to what they’re watching and reading on and offline.

Here’s a snapshot of who these bank switchers are:




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