44 million U.S. consumers are planning to or could be persuaded to switch banks in the next year. This presents a massive opportunity for bank marketers and agencies with banking clients to connect with current customers and prospective customers who could be on the fence. The key to more meaningful engagement is to have a deeper understanding of these switchers, from their hobbies and interests, to what they’re watching and reading on and offline.
Here’s a snapshot of who these bank switchers are:
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