• Tag: third-party data

5 Steps-Data_Is_Legit

Is Your Data Legit? Here Are 5 Ways To Know For Sure

Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]