This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 25 entries.
Continuously refreshed, AI-powered data delivers rich, relevant consumer understanding that improves marketing performance throughout the customer lifecycle RESTON, Va., May 31, 2023 – Resonate, the pioneer of AI-driven consumer data […]
AI-Powered Consumer Data & Intelligence Firm’s Unique Investments Data Set Provides Insights into Psychographics, Intent, Preferences, Values, and Media Consumption of U.S. Investors Resonate, the leading provider of AI-powered consumer […]
AI-Powered Consumer Data & Intelligence Firm’s Privacy-safe ESG Data Set Offers Insights into How Brands can Align with Consumer Values on Societal Issues to Attract and Retain Customers RESTON, Va., […]
The war in Ukraine continues to drive up energy prices for average Americans. That, combined with the derailment of a Norfolk Southern train in Ohio (and even more recently in […]
The article below appeared in Transform on March 28, 2023. Read it in its entirety here. Following a societal sea change in the US over the past decade, companies are […]
AI-Powered Consumer Data & Intelligence Firm’s Unique, ‘Whole Human’ Insurance Data Set Provides Insights into Purchase Intent, Behaviors, and Values Connected to 230M Consumer Profiles Resonate, the leading provider of […]
President Biden sounded the alarm in his State of the Union Address when he said that Republicans are targeting Medicare and Social Security for cuts. The fact is, any time […]
If you are reading this and haven’t been running late for everything, congratulations! You a) remembered to “spring” your clocks forward and b) have been dragging yourself out of bed […]
In our first State of the Consumer 2023 blog, we showed you how going beyond demographics is the key to success this year. We explored how just looking at things […]
Climate change is an issue that cuts across the political spectrum and requires advocacy campaigns to think differently when identifying and activating advocates. We analyzed climate change supporters on both […]
Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]
RESTON, Va., Feb. 01, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-driven consumer data and intelligence, is sharing its first-of-its-kind look at how Americans will approach everything from what […]
In the 2022 midterms, campaigns that used Resonate’s AI-driven voter analysis and targeting, specifically clients that deployed issue-based and values-driven insights, won their races at a 77% rate. Campaigns that […]
Now that the midterms are over, public affairs and advocacy campaigns must pivot from politics to policy to win on the issues most critical to their industry in a sharply […]
The automotive industry, one of the most important advertising categories, is shifting dollars away from broadcast TV and cable, and will be increasing spend on digital media, streaming video, and […]
Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences RESTON, Va., Feb. 01, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and […]
Twin Star Home is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re the leader in electric fireplaces and adjustable desk, and also count cabinets, coffee tables, […]
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their […]
Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a […]
Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes […]
You can’t blame Columbus for thinking the earth was flat when he had such limited technology. Today, many people in politics still think the voter landscape is flat and can […]
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their […]
Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an […]
Ciceron is a unified digital media agency located in Minneapolis, Minnesota. They were named one of the world’s fastest growing agencies by AdWeek and they serve a variety of verticals […]
Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So […]