Entries by Resonate

As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie

The automotive industry, one of the most important advertising categories, is shifting dollars away from broadcast TV and cable, and will be increasing spend on digital media, streaming video, and OTT. In streaming and OTT alone, expect a 20% spend increase in 2022. This comes just a year after seeing a 35% boost for these […]

Resonate Named to the 2022 Best Places to Work in Virginia List for the Seventh Time

Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences RESTON, Va., Feb. 01, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and analytics, today announced it has been named as one of the 2022 Best Places to Work in Virginia. The annual list of the Best Places to Work in […]

[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings

Twin Star Home is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re the leader in electric fireplaces and adjustable desk, and also count cabinets, coffee tables, office furniture and other home furnishings among their many offerings. Beyond the buy, Twin Star is known for creating engaging experiences and lasting relationships with […]

[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth

Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands. […]

1905 Survey Wave — Non-Apparel Retail and Home & Family

Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes in our taxonomy. Part of this survey data is dedicated to non-apparel retail such as home, electronics and furniture retailers and the channel through which […]

[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

Democratic Debate #5: Who Came Out On Top?

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what […]

Is Your Data Legit? Here Are 5 Ways To Know For Sure

Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]