As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie
The automotive industry, one of the most important advertising categories, is shifting dollars away from broadcast TV and cable, and will be increasing spend on digital media, streaming video, and OTT. In streaming and OTT alone, expect a 20% spend increase in 2022. This comes just a year after seeing a 35% boost for these […]