Entries by Resonate

[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth

Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands. […]

1905 Survey Wave — Non-Apparel Retail and Home & Family

Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes in our taxonomy. Part of this survey data is dedicated to non-apparel retail such as home, electronics and furniture retailers and the channel through which […]

[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

Democratic Debate #5: Who Came Out On Top?

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what […]

[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings

Twin Star is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re not only the leader in electric fireplaces and adjustable desks but they offer cabinets, coffee tables, office furniture and other home furnishings. They’re known for creating engaging experiences and lasting relationships with their consumers. For many years, Twin Star was […]

Is Your Data Legit? Here Are 5 Ways To Know For Sure

Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]