This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 41 entries.
In the world of marketing, demographics have long been the go-to tool for understanding audiences. But as technology advances and our understanding of human behavior deepens, it’s become increasingly clear […]
“If I was at home watching that, I would have changed the channel.” Ron DeSantis’ words after the second debate tell you everything you need to know about last […]
There hasn’t been a landslide election for the US president since Ronald Reagan won in 1984. In fact, in 2020, the margin was much smaller. President Biden got 51.3% of […]
The 2024 race for the Republican presidential nomination began officially with a debate in battleground Wisconsin. Noticeably absent was former President Donald J. Trump, who still holds a sizable lead […]
Resonate Elements Data will enable joint customers to leverage continuously refreshed, individual-level consumer intelligence scaled to the US population RESTON, Va., Aug. 09, 2023 (GLOBE NEWSWIRE) — Resonate, the pioneer […]
The article below appeared in MarTechVibe on June 1st, 2023. Read it in its entirety here. Resonate, a provider of consumer data and intelligence, is introducing rAI, an artificial […]
The article below appeared in Tangerine.Coffee on June 21, 2023. Read it in its entirety here. In 2023, as many as 13.6 million Americans are considering switching banks. In […]
The article below was featured in Dataversity on June 7th, 2023. Read it in its entirety here. Today’s consumers expect the companies they buy from to know their needs […]
The article below appeared in Total Retail on June 19, 2023. Read it in its entirety here. In today’s digitally-driven, choice-saturated world, understanding consumers’ demographics just isn’t enough to […]
The article below was featured in TalkCMO on June 1, 2023. Read it in its entirety here. Resonate, the pioneer of AI-driven consumer data and intelligence, is introducing its […]
The article below appeared in DestinationCRM on May 31st, 2023. Read it in its entirety here. Resonate, a provider of consumer data and intelligence, is introducing rAI, an artificial […]
The article below appeared in MarTech Series on June 1st, 2023. Read it in its entirety here. Resonate, the pioneer of AI-driven consumer data and intelligence, is introducing its […]
The article below appeared in Yahoo Finance on May 31, 2023. Read it in its entirety here. Resonate, the pioneer of AI-driven consumer data and intelligence, is introducing its […]
The article below appeared in Email Marketing Daily on May 31st, 2023. Read it in its entirety here. Resonate has introduced an AI neural network designed to help brands […]
Continuously refreshed, AI-powered data delivers rich, relevant consumer understanding that improves marketing performance throughout the customer lifecycle RESTON, Va., May 31, 2023 – Resonate, the pioneer of AI-driven consumer data […]
The article below was featured in DigitalCommerce360 on May 5th, 2023. Read it in its entirety here. Is there really such a thing as a B2B buyer anymore? The […]
AI-Powered Consumer Data & Intelligence Firm’s Unique Investments Data Set Provides Insights into Psychographics, Intent, Preferences, Values, and Media Consumption of U.S. Investors Resonate, the leading provider of AI-powered consumer […]
AI-Powered Consumer Data & Intelligence Firm’s Privacy-safe ESG Data Set Offers Insights into How Brands can Align with Consumer Values on Societal Issues to Attract and Retain Customers RESTON, Va., […]
The war in Ukraine continues to drive up energy prices for average Americans. That, combined with the derailment of a Norfolk Southern train in Ohio (and even more recently in […]
The article below appeared in Transform on March 28, 2023. Read it in its entirety here. Following a societal sea change in the US over the past decade, companies are […]
AI-Powered Consumer Data & Intelligence Firm’s Unique, ‘Whole Human’ Insurance Data Set Provides Insights into Purchase Intent, Behaviors, and Values Connected to 230M Consumer Profiles Resonate, the leading provider of […]
President Biden sounded the alarm in his State of the Union Address when he said that Republicans are targeting Medicare and Social Security for cuts. The fact is, any time […]
If you are reading this and haven’t been running late for everything, congratulations! You a) remembered to “spring” your clocks forward and b) have been dragging yourself out of bed […]
In our first State of the Consumer 2023 blog, we showed you how going beyond demographics is the key to success this year. We explored how just looking at things […]
Climate change is an issue that cuts across the political spectrum and requires advocacy campaigns to think differently when identifying and activating advocates. We analyzed climate change supporters on both […]
Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]
RESTON, Va., Feb. 01, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-driven consumer data and intelligence, is sharing its first-of-its-kind look at how Americans will approach everything from what […]
In the 2022 midterms, campaigns that used Resonate’s AI-driven voter analysis and targeting, specifically clients that deployed issue-based and values-driven insights, won their races at a 77% rate. Campaigns that […]
Now that the midterms are over, public affairs and advocacy campaigns must pivot from politics to policy to win on the issues most critical to their industry in a sharply […]
The automotive industry, one of the most important advertising categories, is shifting dollars away from broadcast TV and cable, and will be increasing spend on digital media, streaming video, and […]