[WEBINAR] Align Your Purpose-Driven Brand With Consumer Values: Understand Underlying Motivations
Your DeskIt’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? […]