Hear from Part and Sum CEO and founder Jim Babb, along with Resonate, for a look at how their partnership accelerated the campaign’s speed to insight. You’ll find out: How to fill in data gaps from social platforms using key differentiators Tips to use human-powered insights to better align on creative and messaging Strategies to […]

ANA Analytics, Data Science & Measurement Committee Open Hose presented by ANA & Resonate Hosted by Pandora Location: Pandora New York, NY Tuesday June 20 10am-4pm ET REGISTER

It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. First-party data alone doesn’t go deep enough. How do you really know who your customers, prospects and unknown prospects are? The key is effective use of AI, which can allow brand marketers […]

CERTIFICATION TRAINING PROGRAM The new skills now required to increase the agency’s value by more effectively addressing each client’s most pressing business needs. REGISTER