People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]
About Dave Jeyes
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Entries by Dave Jeyes
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of […]