![[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper](https://www.resonate.com/wp-content/uploads/2019/12/Blog-Obsessed-Shopper_Blog.png)
[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]
[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth
Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands. […]
1905 Survey Wave — Non-Apparel Retail and Home & Family
Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes in our taxonomy. Part of this survey data is dedicated to non-apparel retail such as home, electronics and furniture retailers and the channel through which […]
![[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper](https://www.resonate.com/wp-content/uploads/2019/12/Advice-Seeking-Shoppers_Blog-.png)
[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]
[Infographic]: How to Connect With Today’s Personal Values Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]
State of the Consumer
Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services. Brands can use consumers’ influential values and behaviors to help them […]
Why Are Amazon Prime Shoppers So Damn Loyal?
Amazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s 36-hour bonanza. The total number of shoppers is expected to grow by 13% year over year, and 56% of them are expected to spend even […]
What The Heck Does Neuroscience Have To Do With Marketing?
The act of telling stories has been around since the beginning of time. In fact, it’s one of the few things that connects us as human beings. Before there was texting, snail mail or even written language, people told stories to build and sustain relationships. Despite how far society has come, humans are still storytellers […]
[Video] Master the Create, Engage, Optimize Flywheel
Marketers are in the Golden Age for building meaningful relationships with their audiences. But how? Adopt the create, engage, optimize framework. It starts with understanding what will connect with your audiences. Nail down the stories they will love and launch them. Then analyze how those stories perform and optimize for the next campaign. Tools like […]
[Video] 4 Keys to Immersive Content
Research has found four keys to highly immersive content: relatability, novelty, fluency and tension. Relatability is when the reader or viewer knows the character and can see themselves in the story. Novelty is giving something to an audience. Brains are peaked when we see something new. Fluency is how easy it is to get absorbed […]
