Posts in “Consumer Insights”
April 14, 2022JetBlue’s Bid on Spirit Airlines: What U.S. Consumers Want from their In-Air Experiences
March 31, 2022Nailed It! Analyzing AT&T’s March Madness Commercial and Why it Works, Backed by Data
March 25, 2022Nailed It! Analyzing Nissan’s March Madness Commercial and Why it Works, Backed by Data
February 28, 2022As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie
January 27, 2022How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games
January 18, 2022It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.
December 14, 2021Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?
December 7, 2021The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different
November 24, 2021[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently
November 10, 2021Want to Donate to a Cause that’s Important to Veterans? Here are Some Close to their Hearts
October 4, 2021[Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country