![[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper](https://www.resonate.com/wp-content/uploads/2019/12/Advice-Seeking-Shoppers_Blog-.png)
[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]
[Infographic]: How to Connect With Today’s Personal Values Shopper
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]
State of the Consumer
Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services. Brands can use consumers’ influential values and behaviors to help them […]
Why Are Amazon Prime Shoppers So Damn Loyal?
Amazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s 36-hour bonanza. The total number of shoppers is expected to grow by 13% year over year, and 56% of them are expected to spend even […]
What The Heck Does Neuroscience Have To Do With Marketing?
The act of telling stories has been around since the beginning of time. In fact, it’s one of the few things that connects us as human beings. Before there was texting, snail mail or even written language, people told stories to build and sustain relationships. Despite how far society has come, humans are still storytellers […]
[Video] Master the Create, Engage, Optimize Flywheel
Marketers are in the Golden Age for building meaningful relationships with their audiences. But how? Adopt the create, engage, optimize framework. It starts with understanding what will connect with your audiences. Nail down the stories they will love and launch them. Then analyze how those stories perform and optimize for the next campaign. Tools like […]
[Video] 4 Keys to Immersive Content
Research has found four keys to highly immersive content: relatability, novelty, fluency and tension. Relatability is when the reader or viewer knows the character and can see themselves in the story. Novelty is giving something to an audience. Brains are peaked when we see something new. Fluency is how easy it is to get absorbed […]
[Video] The Neuroscience Experiment
How do we know that stories influence one’s likelihood to purchase? A neuroscientist created an immersion score, which determines how purchase decisions are impacted. The score is made up of two parts: heart rate signals and oxytocin. Your heart rate signals determine how much attention you’re paying to something, while the oxytocin reveals the level […]
[Video] What Marketers Need to Know About Neuroscience
Stories make our brains want to buy. Content marketing works because our brains are programmed for stories. “As human beings, we are programmed for stories,” says author and head of marketing at Contently, Joe Lazauskas. The more interesting and intriguing your brand story is, the more likely it is that people will be motivated to […]
The Real Truth About Energy Drinkers
Who do you picture when you think about someone who consumes energy drinks? Stressed-out college students? Gamers who want to stay up all night? It’s neither one. Resonate’s insights on the 28.4 million people who drank at least one energy drink in the last month paint a picture of a young to middle-aged dad, who […]
