Putting 3rd Party Data Providers to the Test
I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you can try for yourself. We’ll give you some links […]
About Haidee Hanna
This author has yet to write their bio.Meanwhile lets just say that we are proud Haidee Hanna contributed a whooping 6 entries.
Entries by Haidee Hanna
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017 in Blog Page, Brand, Data /by Haidee HannaTake it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising, one could argue that “Precision” should be one of […]
“CorpSumers” are Voting with Their Wallets
August 23, 2017 in Blog Page, Brand /by Haidee HannaBusiness 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so for the “CorpSumer.” Enter a powerful new factor…[tweet_dis]33% of […]
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017 in Blog Page, Brand /by Haidee HannaCreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is more important than ever that your message appeals to […]
Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
January 5, 2017 in Blog Page, Brand /by Haidee HannaWhile the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and project ahead into 2017. As we recently noted, marketing […]
Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
January 3, 2017 in Blog Page, Brand /by Haidee HannaGood news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to Gartner’s new CMO Spend Survey. Amazingly, this marks the […]