Missing the Moderates
Just before launching his campaign in December of 2014, former Gov. Jeb Bush famously said that a presidential candidate needed to be willing to “lose the primary to win the […]
About Michael Horn
This author has yet to write their bio.Meanwhile lets just say that we are proud Michael Horn contributed a whooping 10 entries.
Entries by Michael Horn
More Millennial Than Latino
January 14, 2016 in Blog Page, News & Press /by Michael HornA new generation is charting its own course in politics and ideology. Latinos represented 8.4 percent of voters in the 2012 presidential election, and because the Latino population is increasing, […]
Brands, Which Politician Are You?
December 22, 2015 in Blog Page, News & Press /by Michael HornIn 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% increase in digital investment from 2008. […]
Meet the ‘Obama Republicans’
December 16, 2015 in Blog Page, News & Press /by Michael HornSo-called “Reagan Democrats” played a significant role in the 1980 blow-out election, demonstrating how a charismatic candidate with uplifting language could swing moderate voters of the opposing party. In 2008, […]
How Automation Could Replace Campaign Staffers
December 16, 2015 in Blog Page, News & Press /by Michael HornCampaigns may be the next industry to see its staffing requirements changed significantly thanks to automation. In 2016 and beyond, large, centralized data teams will become less important than the […]
Look-alike Targeting’s New Frontier
November 20, 2015 in Blog Page, News & Press /by Michael HornThis past summer, Facebook announced that advertising had come to Instagram, which will enable advertisers to scale their Facebook campaigns considerably. Yet marketers are looking for not just more scale, […]
The New Way to GOTV
November 20, 2015 in Blog Page, News & Press /by Michael HornCampaigns are increasingly modeling polling data onto their contact files to identify what motivates voters to show up at the polls. This can include social-versus-fiscal ideology, or specific issue engagement […]
Smart Ways Brands Can Newsjack The Election Season
November 2, 2015 in Blog Page, News & Press /by Michael HornEarlier this week in Boulder, Colo., 11 Republican presidential hopefuls took their third shot on CNBC’s national stage of 13 million viewers to expand their support base with new campaign […]
Who Are Donald Trump Supporters?
September 1, 2015 in Blog Page, News & Press /by Michael HornBarely a day goes by where we don’t see a new poll trumpeting Donald Trump’s double-digit lead nationally among Republican voters. Not all Donald Trump supporters are equal, however: Voter […]
Men and women see Super Bowl commercials differently, says new research
February 1, 2013 in Blog Page, News & Press /by Michael HornFebruary 1, 2013, examiner.com It’s all in the attitude. That explains why men and women watching the same Super Bowl commercial can see different things in it, Michael Horn, VP […]