The 3 Keys to Moving Beyond Cardboard Personas
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]
Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour
Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]
3 Keys to Becoming Disruptor-Proof
Disruption has transformed the corporate landscape in every industry today. As technology has reduced the barriers to entry in established markets, disruptors have started solving consumers’ old problems in completely new ways. In doing so, disruptors have dramatically changed consumer expectations of brands. The business models of disruption vary greatly, whether it’s Uber and Lyft […]
[Video] Resonate Talks AI in Politics with Campaigns & Elections
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche voter segments. Watch the interview below and contact Resonate to learn more about how your political, advocacy, or public affairs campaign can incorporate the innovative strategies […]
A Guide To Understanding And Engaging Today’s Auto Shopper
People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]
Resonate Honored on Tech 100 List by Northern Virginia Technology Council
Resonate Named a NVTC Tech 100 Top Innovator RESTON, Va., Nov. 27, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, has been named as a top innovator on the Tech 100 by the Northern Virginia Technology Council (NVTC). The Tech 100 represents a new honor celebrating the top companies and leaders […]
Resonate Unveils Personal Values Report to Inform Brand Strategies
New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making RESTON, Va., Nov. 07, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to […]
Resonate Releases ‘State of the Consumer’ Report
The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ […]
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of […]
Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers
Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers. RESTON, VA – OCT. 9, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping […]
