Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments
New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages RESTON, Va., Oct. 24, 2019 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, today released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major […]
New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year
Report Reveals Top Reasons Consumers Are Thinking About Making an Insurance Change in the Next 12 Months RESTON, VA, September 24, 2019 – Resonate, the leading provider of consumer intelligence for marketers, has released its latest wave of insights into the consumer insurance market, and the findings are startling: Nearly 66 million Americans are switching or […]
The 3 Keys to Moving Beyond ‘Cardboard’ Personas
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]
31 Million Consumers Are On The Fence About Switching Banks This Year
Consumers have changed the way they manage and control their finances over the last 10 years, making the role of the bank marketer even more challenging. Consumer preferences are constantly changing, and banks are grappling with the new wave of competition, some of which aren’t even banks. Tech companies like Amazon and Apple have plans […]
Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy
Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]
Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour
Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]
3 Keys to Becoming Disruptor-Proof
Disruption has transformed the corporate landscape in every industry today. As technology has reduced the barriers to entry in established markets, disruptors have started solving consumers’ old problems in completely new ways. In doing so, disruptors have dramatically changed consumer expectations of brands. The business models of disruption vary greatly, whether it’s Uber and Lyft […]
[Video] Resonate Talks AI in Politics with Campaigns & Elections
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche voter segments. Watch the interview below and contact Resonate to learn more about how your political, advocacy, or public affairs campaign can incorporate the innovative strategies […]
A Guide To Understanding And Engaging Today’s Auto Shopper
People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]
Resonate Honored on Tech 100 List by Northern Virginia Technology Council
Resonate Named a NVTC Tech 100 Top Innovator RESTON, Va., Nov. 27, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, has been named as a top innovator on the Tech 100 by the Northern Virginia Technology Council (NVTC). The Tech 100 represents a new honor celebrating the top companies and leaders […]
