At Resonate, we understand the strategies and budgets of your political campaigns will vary. Consider Maslow’s Hierarchy of Needs, where all “needs” are not created equal. To stay alive, you need food, water, and physical safety before you can pursue comfort or enlightenment.
Resonate’s goal is to set you up for success long-term. Like Maslow’s concept, we’ll get you started with a solid foundation that meets your basic voter targeting needs by identifying and segmenting key 2022 midterm voter intent audiences. After that, we can layer on issue-targeting capabilities that will increase your campaign’s relevancy before finally activating your audience across all digital channels. It’s important to work in this order to run the most optimized and effective campaigns. Better targeting leads to better ad performance, after all.
Managed Solutions for Your Campaign, Your Budget, Your Needs
Resonate’s customizable Media Services allow you to successfully target and persuade key voter segments first, so you can stay competitive in an election cycle. Check out the infographic below to learn more and find your solution.
Download the infographic here.
Go from Insights to Activation, Faster with Resonate
We know your time is valuable and that access to round-the-clock support—followed by actionable, informed responses—is necessary to pivot campaigns using real-time data. Our managed media solutions combine the scale and functionality of multiple DSPs with our proprietary voter intelligence platform and an award-winning support team of political experts.
In a few short clicks, Resonate can take the voter segments you need to reach, layer on the issue positions noted in your creative to drive greater engagement, and activate these audiences across all digital channels. We drive wins (and have for 6 election cycles) at the local, state and federal level- supporting candidate, ballot, and advocacy campaigns.
With Resonate, You Get Access to:
- A proven team with expertise in media planning, data strategy and insights.
- Seamless omni-channel activation across digital channels and devices.
- Peace of mind that your ads will appear in brand-safe and highly viewable environments, verified by leading third party standards.
- An on-demand reporting dashboard that provides media metrics and custom audience insights.
- …and much more.
Interested in how you can increase your ad performance ahead of the 2022 midterms? Let us help. Get a complimentary strategy review with Resonate to get started and see for yourself how we can help you drive more effective campaigns using our proprietary AI-powered data for better digital voter targeting.
Categorized as: Politics & Advocacy, Voter Insights