In the world of marketing, demographics have long been the go-to tool for understanding audiences. But as technology advances and our understanding of human behavior deepens, it’s become increasingly clear that demographics alone are no longer enough. That’s why Bryan Gernert, CEO of Resonate, is calling for a different, data-driven approach—one that goes beyond superficial characteristics and takes a holistic view of what makes people tick.
By leveraging data-driven insights, marketers can now identify key attributes like values, motivations and preferences to create more effective segmentation and targeting. This allows for a more personalized approach that truly resonates with individuals at a human level. In other words, it’s time to move beyond demographics and psychographics and start focusing on what really drives people.
In this thought-provoking Data-Driven Podcast episode with Dominic Bohan, he lays out the case for a new era of marketing—one that embraces the power of AI-driven insights and recognizes the importance of truly understanding human motivation. If you’re looking to stay ahead of the curve in the world of marketing, then this is a must-listen!