As the busy holiday travel season gears up, you need to make sure you’re targeting your ad spend on consumers who are eager to visit friends and family, near and far. We looked at the Jolly Jet Setters, those who take ten or more domestic trips a year, to explore an audience that could prove high value for your festive offers, promos, and ads this season. If there’s anyone who’s going to commit to hitting you Stay 2 Nights, Get 1 Free points offer, it’s these travelers.
Want to dive deeper this season? You can learn more about the holiday retail shopper in 5 Tips to Win Consumers’ Gifting Dollars or revisit our Travel and Hospitality Marketer’s Playbook for additional travel-fueled insights.