RESTON, VA November 16, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced its integration with Adobe Audience Manager, an industry-leading data management platform (DMP) within Adobe Marketing Cloud. As a Community Partner in the Adobe Exchange program, this partnership enables Adobe Audience Manager clients to leverage a turnkey, integrated infrastructure to power marketing engagement with the right message for the right consumer, every time.
Resonate’s proprietary data on more than 200 million U.S. online consumers fuses the largest consumer long-form survey data with observation and contextual analysis of 15 billion online events per day. Using the most advanced technology, Resonate is able to provide insights on more than 7000 attributes at an individual level which goes beyond just demographics, their device or last click to include motivations, beliefs, brand affinity, purchase decisions and aspirations. This in-depth data and analysis will soon be available within Audience Marketplace for targeting, and personalization across all online channels via Adobe Audience Manager.
“We are excited to be a Community Partner in the Adobe Exchange program. Our partnership will empower marketers to better reach their consumers with our unique person-based insights,” said Jonathan Ricard, SVP, Business Devopment at Resonate. “By integrating with Adobe, Resonate provides a seamless combination of first party audiences to help marketers best achieve their marketing goals and drive deeper engagement.“
Adobe Audience Manager helps advertisers and publishers build unique audience profiles to identify the most valuable segments and use them across digital marketing channels. Audience Marketplace, a data exchange in Adobe Audience Manager, is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale its high-value audience segments for personalized and targeted content across marketing channels.
“By integrating Resonate’s data with Adobe Audience Manager, our clients can now better understand changing consumer behavior across digital channels and leverage that information to manage and optimize their marketing strategies,” said Marie Joshi, business development manager at Adobe.
Resonate offers a powerful consumer intelligence-to-activation technology platform that has helped thousands of clients more fully understand and connect with consumers based on the underlying motivations and values that drive their decisions to buy or support certain brands, products and causes. Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit resonate.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.