What President Obama Didn’t Teach Us About Facebook
President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations. “Obama the Brand” became the mantra de jour on Madison Avenue. And […]
If You Excite Them, They Will Come
I was struck by the intersection of two recent articles: MediaPost wrote about a recent Razorfish study into how consumers view engaging with brands on social media, and McKinsey’s Consumer […]