Audience Onboarding

Audience Onboarding

Bring your data into our platform to understand how you can more effectively engage your customers.

Only we can combine your first party data with the emotional and psychographic context to understand who your customers are and what they value most.

With Audience Onboarding, you can apply our unique understanding of people’s motivations and values to understand their observed behaviors so that you can better message, engage and retain them.

Motion blur of people riding escalator at airport

Audience Onboarding allows you to:

  • Understand who your audiences are and the message themes that they are most likely to respond to
  • Combine your customer attributes with our motivations and values attributes, enabling richer segmentation based on behaviors as well as psychographics
  • Target audiences online using the enhanced customer segment definitions built in our platform

Why use Audience Onboarding?

Flexibility

We don’t limit you to a static audience profile – you can drill and pivot within your enhanced first party data to find all kinds of new opportunities to reach your audiences more effectively.

Scale

We can work to correct data skews in your customer, voter or advocate file to mitigate issues that arise during the process of matching offline records to online cookies.

Context

Audience Onboarding combines your first party data with thousands of behavioral and attitudinal attributes for unparalleled understanding of your audience.

Activation

We allow you to create and reach your enhanced audience segments online from the same platform.

How does Audience Onboarding work?

Step 1

Place a Resonate tag on your website. Our tag will sync our IDs with your IDs. Then you prepare your customer file, including any attributes you want to import into our platform (if applicable).
You upload the file to a secure FTP location provided by us.

Step 2

Resonate picks up the file and proceeds to match your customers to Resonate IDs.

Step 3

Resonate enables deeper segmentation and analysis in its platform.
We process your file and display your customer data in the Resonate platform.

Step 4

Resonate delivers audiences to your chosen destinations.
We can now deliver online ads to any of the segments in the file and/or make the data available for analysis in our analytics platform.

Have Questions?

We’d love to help. Our experts are here to answer any questions you may have. Simply fill out the form or give us a call.
571.266.3200