What can RealSegments do for you?
Resonate’s RealSegments enables you to continuously assess, in real time, how well your digital marketing plan is adhering to your segmentation strategies. By showing you where you can shift dollars to higher performing channels and partners, RealSegments provides transparency into your media effectiveness and holds partners accountable for results. Use this new platform feature to avoid wasted media spend, re-calibrate creative design and messaging, and understand which segments are driving the most conversions.
Don’t have a segmentation strategy in place? We can help you build one in less than a month at a drastically lower cost compared to traditional segmentation creation.
Let’s take a closer look:
Drive more revenue through your marketing funnel
Ensure you’re actually reaching your target segments throughout every step of your digital marketing funnel. Discover who else is engaging with your brand that you weren’t aware of before.
Optimize media spend and reduce waste
Measure campaign performance across all channels including digital media, website and email. Uncover which media partners are truly reaching the people that matter most to you. Validate the effectiveness of different creative design and messaging.
Know what’s working, what’s not and why
Reduce time in understanding how your segments are performing in terms of conversions, product line and more. Rejuvenate segments that have lost momentum.
Activate your defined segments at scale
With RealSegments, defining segments and personas no longer has to be an occasional, big ticket exercise. It is a continuous process that constantly improves marketing effectiveness. Unlike the personas or segments an agency would create, you can activate against your custom segments online with precision using our suite of Activation products.