Is anything as hard to pin down as today’s consumer? We want to know what makes them tick, what guides their daily decisions, why they buy from certain brands and how their values and motivations guide their choices.
The Resonate Platform provides consumer intelligence and insights to hundreds of consumer brands, advertising agencies and political and advocacy organizations. With its proprietary insights of more than 10,000 attributes representing 185 million U.S. adult consumers, Resonate reveals the Human Element, which is a holistic understanding of people beyond demographics, psychographics and behavioral data. We uncover the why that drives the what behind consumers’ decisions to buy or support certain brands, products or causes. Resonate’s easy-to-use platform delivers these actionable insights in simple visualizations that can be understood by anyone in your organization.
Resonate’s consumer intelligence is also revealed through custom insights, which is intelligence on your brand with your own merged data. Our intelligent onboarding gives you insights about your current customers through your own first-, second- and third-party data. Take advantage of custom questions to get direct answers from U.S. adult consumers about your brand and products. Understand your current and prospective customers, as well as your competitor’s customers through segmentation. Get even more insight by using tags to better understand who’s visiting and interacting with your digital properties.