Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]
About Matt Crush
This author has yet to write their bio.Meanwhile lets just say that we are proud Matt Crush contributed a whooping 5 entries.
Entries by Matt Crush
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]
The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no longer tenable and will close as many as 700 stores before year-end. At the same time, Casper, a direct-to-consumer mattress company founded in 2014, posted […]
Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like my friend Arnold and me. Today most marketers treat us exactly the same when messaging to us instead of trying to reach us as individuals and that’s a big mistake. Because of my role […]