This author has yet to write their bio.Meanwhile lets just say that we are proud Matt Crush contributed a whooping 5 entries.
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where […]
Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining […]
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really […]
The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no […]
Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like my friend Arnold and me. Today most marketers treat […]