Entries by Matt Crush

Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour

This article was originally published on Marketing Land on 11.05.18. See the full article here. Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but […]

Your Plan for Conquesting Amazon’s 166M Customers

Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.”  It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]