The Coronavirus Has Not Been an Equal Opportunity Crisis
We surveyed American adult online consumers to get real-time data on sentiment, motivations and values in the wake of the COVID-19 pandemic.
This crisis isn’t affecting all people equally and its impact plays out in different ways across communities. We looked at speciﬁc nuances in the data as it relates to Hispanic and Black Americans and those that are engaged with coronavirus. Using our National Consumer Study™ , we set out to survey their levels of engagement with coronavirus data and their concerns regarding the effect of COVID-19 on speciﬁc industries. In digging into Resonate’s proprietary data, we examined three audiences: Spanish-speaking Hispanic adults, Spanish and English-speaking adults and Black adults.
Learn about how COVID-19 has affected these groups in our latest report, Who Are the Diverse Americans Engaged with Coronavirus Content?