New Consumer Insights Your Brand Needs ASAP

Are you wondering if your target audience has a Disney+ subscription? Or what their thoughts are on e-cigarettes? What about the status of their student loans?

Resonate’s Ignite Platform has the answers to those questions and many more since we surveyed 22,000 respondents (our largest single-wave respondent set yet!) about media consumption, e-cigarettes and politics in our latest survey refresh.

Part of the survey was dedicated to the hazards of e-cigarettes versus tobacco, while other parts was focused on consumers’ cultural identities and usage of streaming services like Disney+ and Reelz.

Other new attributes include, the 2020 Democratic Candidate people intend to vote for, student loans, land usage opinions and other politically related attributes.

Below you can see who is more likely to stream Disney+ between millennials without kids (teal) and millennials with kids (orange).


Ready to learn more about the kinds of insights you can find in the Resonate platform? See our latest report, The Insights Professional’s Guide For Turning Insights into Action, to learn how to cut through the noise and connect with your target audiences in personal and impactful ways.

Or if you want to see the platform in action, one of our experts would be happy to give you a demo.

Ready to Put Resonate to Work?

Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. Don’t let your competition get ahead.

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