More Millennial Than Latino
A new generation is charting its own course in politics and ideology. Latinos represented 8.4 percent of voters in the 2012 presidential election, and because the Latino population is increasing, […]
Marketing Myth-Busters: Do Millennials Only Eat at Chipotle?
Conventional wisdom says that hard-to-please Millennials eschew traditional fast food restaurants—think McDonald’s, Burger King, and Wendy’s—for fast casual chains such as Chipotle, Shake Shack, and Panera Bread. Certainly, the growth […]
How Financial Services Companies Can Amplify Their Creative
Excellent creative is more important than ever. Even media executives on Madison Avenue are saying so. In the financial services industry, creative messages tend to focus on the lifestage of […]
Study Finds It’s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry
Reston, VA SEPTEMBER 8, 2015 (Marketwired) Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive analysis of millennial actions and attitudes towards financial services. […]
3 Things Financial Services Companies Need to Know About Millennials
Millennials are poised to disrupt the banking industry. After all, one-third (33%) believe they won’t need a bank at all in five years. Recently, Resonate issued a joint study with […]
Amazon Knows Why People Buy
Originally published in Internet Retailer Consumers who shop at Amazon are impulse buyers interested in self-image, and that’s particularly true of the younger ones. Those who don’t shop on Amazon […]
Health is Not Main Driver for Healthcare Exchange Intenders, According to Resonate
Self-image and peace of mind are top motivations, while of 70 percent of those evaluating exchanges already have insurance. November 11, 2014 08:04 AM Eastern Standard Time RESTON, Va. — […]
Uninsured Millennials: The Young and Cash-Strapped
As states prepare for round two of open enrollment, Resonate once again leverages its vast database to analyze and to understand the groups that are integral in driving upcoming registration. […]
[Infographic] How Life Stages Influence Women’s Online Interests and Activities
Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good thing, but marketers must constantly strategize new and innovative […]
New Insights From Resonate: Millennials Are Buying Fewer Cars, but Not for the Reasons Most Believe; What They Look for When Buying a Car Might Surprise You
Weak economic condition leads to fewer car purchases, ‘green’ and ‘excitement’ not the purchase motivators most assume October 17, 2013 03:32 PM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — […]