Entries by Resonate

COVID-19 Demands Political Campaigns to Evolve the “Ground Game”

We know get-out-the-vote strategy discussions are taking place in your war room. We also know the term “get out” takes on a whole new meaning as some states are forced to close down again as a result of new COVID-19 cases. Resonate is here to help with unbiased, revolutionary voter intelligence and digital engagement strategies […]

How Are Diverse Voters Responding to the Coronavirus Crisis?

Diverse American Voters Respond to the Impact of the Coronavirus Pandemic We’ve been keeping a pulse on real-time voter sentiment in the wake of the coronavirus pandemic and we’ve seen that the impact of this crisis is playing out differently across diverse voter segments. We looked at specific nuances in the data as it relates […]

Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High

60% of Consumers Are Ready to Step Foot Back in a Big-Box Store  But, nearly 50% expect that both staff and fellow shoppers should wear masks.   The U.S. economy is beginning to reopen and, while state and local restrictions are easing and retail is beginning to open up, that doesn’t necessarily mean customers will be lining up at the door […]

New Research Reveals How Activism Influences Buying Behaviors

Amid Rise in Social Awareness Movements, Resonate’s Consumer Intelligence Platform Provides a First-of-Its-Kind Breakdown of How Activism Influences Consumer Decision-Making RESTON, Va., June 16, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and intelligence, today unveiled a new report, “Resonate’s State of Your Customer Report: Navigating the Intersection of Brand and Consumer […]

Consumers Are Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to Massive New Wave of Consumer Surveys

RESTON, Va., May 28, 2020 (GLOBE NEWSWIRE) — States and businesses are reopening at a rapid clip, but are consumers ready to come back? New data from consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, suggests that no—the majority are not. Despite the fact that consumers remain more concerned about the […]

Who Are the Diverse Americans Engaged with Coronavirus Content?

The Coronavirus Has Not Been an Equal Opportunity Crisis We surveyed American adult online consumers to get real-time data on sentiment, motivations and values in the wake of the COVID-19 pandemic. This crisis isn’t affecting all people equally and its impact plays out in different ways across communities. We looked at specific nuances in the […]

What do Americans Think of the Media’s Coverage of COVID-19?

Perception of the COVID-19 crisis is, in no small part, shaped by the media we choose to consume. So, Do Americans Believe That the Media’s Coverage of COVID-19 is Accurate? Most of us know we shouldn’t take everything we hear or read as fact. Different news outlets have different agendas and, as a result, different […]

Featured in Crunchbase: Consumer expectations, buying habits changing due to COVID-19

Businesses and restaurants are looking towards a phased reopening, but does that mean the consumers will show up on day one? What do they need to feel comfortable shopping again? What about dining out? Or even traveling?  It’s essential to stay connected to what consumers expect in order to resume their [new] normal and Resonate is tracking the […]

Featured in Retail Customer Experience: Business as Unusual: Reopening in a Mid-COVID World

Resonate has released another report featuring ground-breaking consumer intelligence insights and up-to-the moment data on sentiment surrounding the coronavirus pandemic. In it, they reveal that nearly 25% of consumers don’t plan on dining indoors until 2021 and 28% do not anticipate resuming leisure and travel activities until 2021 or later.  “The first wave of our COVID-19 research provided insight into the early reactions of […]

These Consumers Refuse to Eat Out or Shop in Stores Despite Phased Re-Opening. Who Are They?

Not Everyone’s Ready for Re-Opening As dozens of states begin to loosen restrictions on stay-at-home orders and begin the early phases of re-opening local businesses, some consumers are sticking to their own timelines. According to Resonate’s proprietary data on consumer data surrounding COVID-19, there are nearly 40 million U.S. consumers who plan to take their […]

Staring at Four Walls…Who’s Getting the Itch to Redecorate during Coronavirus?

Days spent at home has some of us looking to see what we can change in our homes.  A few weeks ago, we looked at U.S. consumers taking on outdoor home improvement projects during the coronavirus pandemic but, now, since it’s been raining for what seems like years, we’re headed inside to learn who’s ready to […]

Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers

RESTON, VA. (PRWEB) MAY 07, 2020 Resonate, the leading provider of A.I.-driven customer data and intelligence, today unveiled the second wave of its landmark COVID-19 consumer survey, providing a first look at the rapidly evolving attitudes and behaviors of U.S. consumers amid the ongoing COVID-19 outbreak. Among the findings, this latest survey wave of more […]

As Featured In The Financial Brand: Resonate’s Research on Consumer Financial Anxiety

Resonate’s Understanding U.S. Consumer Sentiment During the Coronavirus Pandemic data from the continuously updated National Consumer Survey was featured in The Financial Brand’s recent article, Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp.  Resonate is tracking real-time shifts in the impact of COVID-19 on consumer morale and sentiment. As the crisis evolves, so does the way consumers respond, but financial anxiety is consistently top […]

With Homes Turned Into Fitness Studios, Gyms Look to (Free) Online Classes

If Gym Doors Are Closed, How Do You Engage Gym-Goers Online? Who’s Pulling the Plug on Gym Memberships? It’s not surprising that most gyms and fitness studios have shut down during the coronavirus pandemic. A group of sweaty people in one place makes it difficult to ensure safe social distancing. And, while many people have […]

How Have Consumer Grocery Shopping Habits Changed in the Face of COVID-19?

It’s been over a month since many elected officials closed schools, non-essential businesses, public parks, etc. as a result of mandatory stay-at-home orders. People are doing everything at home from working, working out and going to school, which is causing a shift in consumer behavior and preference when it comes to grocery shopping. So, what […]

Aging Parents, COVID-19 and How Your Brand Can Offer Empathetic Marketing to Caregivers

With increased stress on adults who find themselves in the role of caregiver, how can you employ empathetic marketing to offer an authentic message of support? Demographics and Values: Adults Concerned With Aging Parents and Proper Elder Care To do a deep dive into empathetic marketing and caregivers, we looked at the values, motivations and demographics of those U.S. […]

The World of Podcasting: How Are Media Companies Navigating This New Normal?

With COVID-19 affecting consumers’ daily routines, it’s also affected the way many people consume media. As you well know by now, everyday life has completely changed in the last six weeks. Consumer routines look much different than they did at the beginning of March. Whether they’ve had to postpone a vacation, or your kids are […]

Some Republicans Have Increased Their Support of Social Services as a Result of COVID-19. Who are these people?

With so much uncertainty in the world today, it’s no surprise that the coronavirus pandemic is causing a shift in American values. Values drive votes and, with so many constituents re- evaluating what is most important to them during this time, it’s essential for campaigns to keep their finger on the pulse of voter sentiment. […]

Massive Survey Reveals Impact of COVID-19 on Voter Attitudes and Political Sentiments

RESTON, VA. (PRWEB) APRIL 20, 2020 – Resonate, the leading provider of A.I.-driven data and intelligence, today unveiled the findings of a flash survey of 5,000 American citizens that provides unprecedented insights into how the ongoing COVID-19 outbreak is fundamentally changing the political attitudes and leanings of American consumers. The Resonate Coronavirus Flash study — […]

Warm Spring Days are Here. We’re at Home. What Does This Mean for the Outdoor Living and Home Improvement Forecast?

With stay-at-home orders still in place across the country due to coronavirus, many Americans are turning their focus to the great outdoors of their own backyard. But, who are these weed-whacking warriors and, if you’re a brand focused on home or outdoor goods, where will you find them? We looked at two groups and studied […]

Resonate in MediaPost: Financial Health Is Bigger COVID-19 Worry Than Physical Health

Resonate’s study on consumer sentiment during the coronavirus pandemic was featured in a recent article on MediaPost.  We Knew Consumers Were Worried. But, the Results Were Surprising.  The coronavirus pandemic has U.S. consumers worried. However, their worries aren’t focused on the obvious health crisis at hand. In fact, 80% of American adult consumers are more worried about their financial health and the possibility of a recession than they […]

Resonate in Total Retail: Even Virtual Gym and Meal Delivery Subscriptions Not Immune to COVID-19 Effects

We’re all at home, so services that bring the gym or restaurant to us should be booming, right? Resonate CMO Ericka McCoy dug into the data in a recent Total Retail article. 21% of Virtual Gym Members Likely to Cancel  Some retail behaviors shifts due to COVID-19 were predictable: a decrease in restaurants and in-person […]

Some Consumers Are Increasing Their Retirement Investment Right Now. Who Are They?

On top of people’s health, the U.S. economy is also taking a big hit. Consumers are dealing with everything from loans and refinancing to bankruptcy and unemployment, and that’s just the tip of the iceberg. Another group being affected are those investing in some kind of retirement fund. Whether they’re planning on retiring within the […]

Looking Ahead: You Had a Trip Planned to See Your Team’s Big Game. Now What?

Individuals likely to buy travel insurance over index for an interest in sports travel. Does this mean they could prove more eager to book post-COVID? Right now, we should be sitting in a ballpark on a warm spring day enjoying a stadium hot dog and a cold beer while rooting for our favorite baseball team. […]

Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries

A Survey of 5,000 Consumers via Resonate’s Intelligence Platform Provides an Unprecedented Look at How Buying and Decision-Making Is Changing RESTON, Va., April 13, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven marketing data and intelligence, today unveiled the findings of a flash survey of 5,000 consumers that provides unprecedented insights into how the […]

Analyzing Voters’ Shifting Values as a Result of the COVID-19 Crisis

COVID-19 and Shifting Voter Sentiment: Make Sure Your Campaign Is Ready to Adapt. COVID-19 is dominating the American psyche right now. You can’t turn on the news or open social media without another article chronicling the highs and lows of the fight against this global enemy. And, not surprisingly, the coronavirus pandemic has caused a […]

Has an Interest in Loans and Refinancing Been Affected by the COVID-19 Crisis?

The Effect of the COVID-19 Crisis on Mortgage Loans and Refinancing The impact of COVID-19 has been felt across the economy, but we wanted to do a deeper dive into its effects on loans and refinancing in the mortgage industry. There has been anecdotal chatter that interest rates will drop and consumers will take advantage […]