The Top 5 Issues for DeSantis Supporters vs Trump Voters
After the glitches were sorted out, Florida Gov. Ron DeSantis threw his hat into the ring for the 2024 Presidential race during a Twitter Spaces event with Twitter Owner, Elon […]
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Entries by Resonate
5 Insights on Bank Switchers with an Eye on Digital Banking
March 15, 2023 in Blog Page, Brand, Consumer Insights /by Resonate21% of Americans use online-only banking. And, of the 140 million who use a traditional bank, less than 50% primarily use its services in person. With digital banking on the […]
New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention
January 12, 2023 in In the News, Press Release /by ResonateRESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]
Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time
December 2, 2022 in In the News, News & Press, Press Release /by ResonateAward recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences RESTON, Va., Dec. 02, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and […]
Analyzing the 2022 Midterms: Key Election Lessons from the Youth Vote
November 21, 2022 in Politics & Advocacy, Voter Insights /by ResonateA “youthquake” rocked the country last week and ultimately proved responsible for shifting a number of critical elections in favor of the Democrats, stabilizing the party’s control of the upper […]
Featured in CMO Alliance: How Brands Can Align With Consumer Values in Times of Turmoil
November 3, 2022 in In the News, News & Press /by ResonateThe article below appeared in CMO Alliance on November 3, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. No one needs to […]
Featured in AdvertisingWeek: 4 Ways Agencies Need to Pivot for the Future of Personalization
October 27, 2022 in In the News, News & Press /by ResonateThe article below appeared in AdvertisingWeek on October 27, 2022. Read it in its entirety here and read The state of post-cookie personalization for agencies. Amid escalating privacy regulations, unilateral […]
Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data
October 24, 2022 in News & Press, Press Release /by ResonateData Firm’s Proprietary Advertising Offering Enables Candidates and Causes to Establish Counter-Narratives in the Era of Echo Chambers RESTON, Va., Oct. 24, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
Critical Insights on the 2022 Hispanic Midterm Voters
October 17, 2022 in Politics & Advocacy, Voter Insights /by ResonateRepublicans are gaining meaningful traction with Hispanics, which could spell major problems for Democratic campaigns and a huge opportunity for a GOP to make moves for the majority. Consider that Obama […]
The 2022 Midterm Voter Landscape: Uncovering and Targeting Political Factions
October 12, 2022 in Politics & Advocacy, Voter Insights /by ResonateOn a good day, political campaigns navigate endless news cycles, a splintered media environment, and an increasingly polarized public. But the current complex political climate is even more challenging. With […]
How to Win Over Midterm Voters Based On the Issues, Not the Party
October 6, 2022 in Politics & Advocacy, Uncategorized, Voter Insights /by ResonateA few weeks ago, we published a blog revealing AI-built voter audiences who are singularly motivated this election season by SCOTUS’ decision to overturn Roe v. Wade. Around the same […]
3 Connected TV Developments to Watch in 2023
October 5, 2022 in Media & Entertainment /by ResonateWhere did 2022 go? We’re only a few sleeps away from the new year, which means now is the perfect time for trend-watching. At Resonate, we’re all about what’s next […]
Featured in Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms
October 1, 2022 in In the News, News & Press /by ResonateThe article below appeared in Marketing Brew on September 30, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. When Patagonia founder Yvon Chouinard announced earlier […]
Picking the Right Provider: Is Your Consumer Intelligence Solution Growth Focused?
September 29, 2022 in Company, Consumer Insights /by ResonateRecent studies show that 66% of consumers don’t just prefer personalized experiences—they expect them. In a time when consumers know exactly what they are looking for and how they want […]
[INFOGRAPHIC] Unlock Unparalleled First-Party Insights in Record Time with Direct Data Onboarding
September 23, 2022 in Company, Consumer Insights /by ResonateWhen activated well, insights from your first-party data result in more meaningful engagement and more powerful results. But it’s not all sunshine and rainbows. Some of the biggest, most frustrating […]
Winning Single-issue Midterm Voters Focused on the Overturning of Roe v. Wade
September 16, 2022 in Politics & Advocacy, Voter Insights /by ResonateAfter the SCOTUS decision overturning Roe v. Wade, competitive campaigns throughout the country have found themselves playing offense or defense, pending what side of the ball they are on. What’s […]
What’s in Your Agency Growth Toolkit?
September 15, 2022 in Agency /by ResonateIn the face of inflation (and an impending recession), brands are beginning to tighten their budgets. As we know all too well, this often translates into cuts in advertising budgets […]
Featured in Forbes: How Politics Influences Branding
September 13, 2022 in In the News, News & Press /by ResonateThe article below appeared in Forbes on September 13, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. According to a study […]
Meet the Voter Segments You’ll See at the Polls During the 2022 Midterm Elections
August 29, 2022 in Politics & Advocacy, Voter Insights /by ResonateThis election cycle has been a whirlwind. A big pro-choice win at a Kansas referendum after the overturning of Roe v. Wade, Pat Ryan’s razor-thin victory in a district expected […]
Midterm Voter Audiences Built with Biden Sentiment
August 29, 2022 in Politics & Advocacy, Voter Insights /by ResonateThe President’s job approval rating has given many down-ballot Democrats cause for concern and Republicans a shot of confidence heading into the November elections. Polls aside, history shows that presidents […]
Featured in AdvertisingWeek: The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty
August 24, 2022 in Uncategorized /by ResonateThe article by Daniel Scantlebury below appeared in AdvertisingWeek. Read it in its entirety here. If the past six years of American politics have revealed anything, it’s that the old […]
Find Your Data-Backed Summer Drink Before Pumpkin Spice Season Arrives
August 19, 2022 in Uncategorized /by ResonateIt’s not pumpkin spice season just yet. So today, we’re enjoying the last days of summer by digging into the Resonate Ignite Platform for inspiration on some fun summer drinks. […]
Get Back to Basics with Custom-Made Political Media Campaigns
August 15, 2022 in Politics & Advocacy, Voter Insights /by ResonateAt Resonate, we understand the strategies and budgets of your political campaigns will vary. Consider Maslow’s Hierarchy of Needs, where all “needs” are not created equal. To stay alive, you […]
Resonate Accelerates Expansion Plans with ZMC Investment
July 27, 2022 in News & Press, Press Release /by ResonateStrategic Investment from ZMC Will Accelerate Resonate Growth in Product Offerings and Customer Acquisition NEW YORK, NY & RESTON, VA – [July 27, 2022] – Resonate (“the Company”), the leading […]
Win the Midterm Culture War with Niche Voter Targeting
July 18, 2022 in Politics & Advocacy, Voter Insights /by ResonateIn late December 2021 and leading into the New year, a new variant of COVID proliferated across the United States that blatantly ignored the political promises attached to vaccinations. The […]
Finding Victory in the Florida Primaries: 2022 Key Voter Insights
July 5, 2022 in Politics & Advocacy, Voter Insights /by ResonateFlorida has been one of the nation’s political spotlights since the last election cycle, hosting cultural war battles and other vigorous debates surrounding contentious issues like vaccines and early childhood […]
Winning Wisconsin: Uncovering Niche Voter Segments in the Badger State
June 24, 2022 in Politics & Advocacy, Voter Insights /by ResonateIn 2016, Trump walked away with Wisconsin, and by doing so, he cleared his path to the White House. Just four years later, Wisconsin broke for Biden by less than […]
All Eyes on Arizona During Primary Elections. See the Voter Data to Help You Win Your Campaign.
June 21, 2022 in Politics & Advocacy, Voter Insights /by ResonateArizona has rightfully earned the political spotlight as the nation’s newest and arguably most exciting swing state. Once a Republican bastion, home of John McCain and the conservative godfather, Barry […]
Meet the 2022 Single-Issue Voter: Watch Out for Student Loans
May 25, 2022 in Politics & Advocacy, Voter Insights /by ResonateStudent debt is arguably the most tangible political issue for the young voter bearing that financial burden. While most voters choose their policy positions based on their party’s platform, most […]
Did the State of the Union Resonate With Your Voters’ Top Concerns?
March 3, 2022 in Blog Page, Politics & Advocacy /by ResonatePresident Biden hit on a host of issues in his State of the Union Address Tuesday night. For midterm campaigns throughout the nation, it’s hard to understand what issues discussed […]