The Art of Storytelling: Decoding Chevy’s Holiday Ads
Chevy’s holiday ads have a way of pulling at the heartstrings (fits with their new “Together, Let’s Drive” tagline, right?). For the past three years, they’ve created spots that tell […]
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Entries by Resonate
5 Things to Know About Black Friday 2023 Shoppers
November 22, 2023 in Blog Page, Brand /by ResonateRumors of a recession have been brewing for several years now — technically, we’ve even been in a recession — but, this year, consumers say those concerns will actually impact their […]
Comparing Audiences: Common Threads from the 2nd to 3rd GOP Debates
November 22, 2023 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateComparing Audiences: Common Threads from the 2nd to 3rd GOP Debates The 2nd and 3rd GOP debates, held in California and Florida, offer a snapshot of a Republican field grappling […]
Featured in the Data-Driven Podcast: Going beyond demo & psychographics to understand human motivations
November 20, 2023 in In the News, News & Press /by ResonateDemographics and psychographics are important tools in the modern marketing toolbox, but they’re not a competitive differentiator. Today’s AI- and data-driven marketing is enabling more-advanced starting points for tasks like […]
Who’s Tuning In to Thursday Night Football This Thanksgiving?
November 17, 2023 in Brand, Media & Entertainment /by ResonateIs there any tradition more American than tuning in to Thursday night football after a long day of turkey, family, and pumpkin pie? 2022 set another turkey day record, with […]
Getting through to Gen Z Voters
November 16, 2023 in Blog Page, In the News, Politics & Advocacy, Voter Insights /by ResonateWe’re going to win. And I’m not saying it’s going to be easy. But we will win…” In a recent interview with 60 minutes, Vice President Kamala Harris guaranteed victory […]
Will Chevy’s New Tagline “Together Let’s Drive” Open New Roads?
November 13, 2023 in Blog Page, Brand, Consumer Insights /by ResonateWhen you think Chevrolet, you probably envision a rough-and-tumble truck conquering rugged mountain roads and splashing through muddy creek while a raspy voice over says the slogan “Find New Roads.” […]
Featured in the CMO Convo Podcast: Are CMOs and CEOs aligned on the use of AI?
November 13, 2023 in In the News, News & Press /by ResonateThese days, everyone has an opinion on how AI should be used in marketing. In order to capitalize on the promise of this revolutionary technology, it’s imperative that the C-suite […]
3 Takeaways from the 2023 Election + The End of Simple Targeting
November 8, 2023 in Blog Page, In the News, News & Press, Politics & Advocacy /by ResonateYesterday’s election surprised some people — and those people were the campaigners who’ve been relying on traditional polling and hard party lines to target their voters. The landscape of American […]
Resonate Unites Groundbreaking Gen AI with Industry-Leading SaaS Solution to Accelerate Data Analysis & Insight Discovery
October 19, 2023 in Press Release /by ResonateConsumer intelligence pioneer launches AI Insights by rAI, which instantly analyzes and identifies the most statistically promising data to leverage in audience development & activation RESTON, Va., Oct. 19, 2023 […]
The Top 5 Issues for DeSantis Supporters vs Trump Voters
May 25, 2023 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateAfter the glitches were sorted out, Florida Gov. Ron DeSantis threw his hat into the ring for the 2024 Presidential race during a Twitter Spaces event with Twitter Owner, Elon […]
5 Insights on Bank Switchers with an Eye on Digital Banking
March 15, 2023 in Blog Page, Brand, Consumer Insights /by Resonate21% of Americans use online-only banking. And, of the 140 million who use a traditional bank, less than 50% primarily use its services in person. With digital banking on the […]
New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention
January 12, 2023 in In the News, Press Release /by ResonateRESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]
Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time
December 2, 2022 in In the News, News & Press, Press Release /by ResonateAward recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences RESTON, Va., Dec. 02, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and […]
Analyzing the 2022 Midterms: Key Election Lessons from the Youth Vote
November 21, 2022 in Politics & Advocacy, Voter Insights /by ResonateA “youthquake” rocked the country last week and ultimately proved responsible for shifting a number of critical elections in favor of the Democrats, stabilizing the party’s control of the upper […]
Featured in CMO Alliance: How Brands Can Align With Consumer Values in Times of Turmoil
November 3, 2022 in In the News, News & Press /by ResonateThe article below appeared in CMO Alliance on November 3, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. No one needs to […]
Featured in AdvertisingWeek: 4 Ways Agencies Need to Pivot for the Future of Personalization
October 27, 2022 in In the News, News & Press /by ResonateThe article below appeared in AdvertisingWeek on October 27, 2022. Read it in its entirety here and read The state of post-cookie personalization for agencies. Amid escalating privacy regulations, unilateral […]
Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data
October 24, 2022 in News & Press, Press Release /by ResonateData Firm’s Proprietary Advertising Offering Enables Candidates and Causes to Establish Counter-Narratives in the Era of Echo Chambers RESTON, Va., Oct. 24, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
Critical Insights on the 2022 Hispanic Midterm Voters
October 17, 2022 in Politics & Advocacy, Voter Insights /by ResonateRepublicans are gaining meaningful traction with Hispanics, which could spell major problems for Democratic campaigns and a huge opportunity for a GOP to make moves for the majority. Consider that Obama […]
The 2022 Midterm Voter Landscape: Uncovering and Targeting Political Factions
October 12, 2022 in Politics & Advocacy, Voter Insights /by ResonateOn a good day, political campaigns navigate endless news cycles, a splintered media environment, and an increasingly polarized public. But the current complex political climate is even more challenging. With […]
How to Win Over Midterm Voters Based On the Issues, Not the Party
October 6, 2022 in Politics & Advocacy, Uncategorized, Voter Insights /by ResonateA few weeks ago, we published a blog revealing AI-built voter audiences who are singularly motivated this election season by SCOTUS’ decision to overturn Roe v. Wade. Around the same […]
3 Connected TV Developments to Watch in 2023
October 5, 2022 in Media & Entertainment /by ResonateWhere did 2022 go? We’re only a few sleeps away from the new year, which means now is the perfect time for trend-watching. At Resonate, we’re all about what’s next […]
Featured in Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms
October 1, 2022 in In the News, News & Press /by ResonateThe article below appeared in Marketing Brew on September 30, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. When Patagonia founder Yvon Chouinard announced earlier […]
Picking the Right Provider: Is Your Consumer Intelligence Solution Growth Focused?
September 29, 2022 in Company, Consumer Insights /by ResonateRecent studies show that 66% of consumers don’t just prefer personalized experiences—they expect them. In a time when consumers know exactly what they are looking for and how they want […]
[INFOGRAPHIC] Unlock Unparalleled First-Party Insights in Record Time with Direct Data Onboarding
September 23, 2022 in Company, Consumer Insights /by ResonateWhen activated well, insights from your first-party data result in more meaningful engagement and more powerful results. But it’s not all sunshine and rainbows. Some of the biggest, most frustrating […]
Winning Single-issue Midterm Voters Focused on the Overturning of Roe v. Wade
September 16, 2022 in Politics & Advocacy, Voter Insights /by ResonateAfter the SCOTUS decision overturning Roe v. Wade, competitive campaigns throughout the country have found themselves playing offense or defense, pending what side of the ball they are on. What’s […]
What’s in Your Agency Growth Toolkit?
September 15, 2022 in Agency /by ResonateIn the face of inflation (and an impending recession), brands are beginning to tighten their budgets. As we know all too well, this often translates into cuts in advertising budgets […]
Featured in Forbes: How Politics Influences Branding
September 13, 2022 in In the News, News & Press /by ResonateThe article below appeared in Forbes on September 13, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. According to a study […]
Meet the Voter Segments You’ll See at the Polls During the 2022 Midterm Elections
August 29, 2022 in Politics & Advocacy, Voter Insights /by ResonateThis election cycle has been a whirlwind. A big pro-choice win at a Kansas referendum after the overturning of Roe v. Wade, Pat Ryan’s razor-thin victory in a district expected […]
Midterm Voter Audiences Built with Biden Sentiment
August 29, 2022 in Politics & Advocacy, Voter Insights /by ResonateThe President’s job approval rating has given many down-ballot Democrats cause for concern and Republicans a shot of confidence heading into the November elections. Polls aside, history shows that presidents […]