Entries by Resonate

Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2

Love it or hate it, the electoral college presents a strategic opportunity for targeting on a granular level as candidates focus on securing 270 electoral votes. States, including Nebraska, represent important targets along the path to securing victory in the presidential race. And, the Democracy Preservation Initiative (DPI), a Super PAC supporting Former Vice President […]

Enticing the Independent Vote: What Lessons Can Both Parties Learn After 2020?

Outdated voter files don’t paint a true picture of the American electorate. What can both Democrats and Republicans learn after 2020 to connect with Independents and moderates? Voter turnout is way up, even from the Obama years. Are Republicans doomed? The short answer, no. Despite President Trump declaring just a few months before the election […]

How “Hey, Let’s Try to Predict the Election” Turned Into Pollster-Beating Results

We are not politicos. We are not pollsters. We are people who are passionate about people and data science, and powered by a cutting-edge, AI-driven consumer insights Ignite Platform reflecting more than 14,000 attributes about 200 million US adults. In our day jobs, we’re surrounded by deep data on US consumers and their purchase drivers, […]

Resonate’s 2020 Presidential Election Analysis

In the stunning 2016 Presidential election, we accurately predicted 47 out of 50 states plus Washington D.C. days ahead of the results. In 2020, predictions are considerably more complex. In addition to the vast number of early votes cast, thousands of which were cast prior to the first debate, we have observed a number of […]

Featured In: The 2020 Playbook for Political Marketing in the Moment

Resonate’s Kristina Emminger is an expert in advocacy and political marketing and she’s offering her insights on how 2020 is far from over. The right message delivered to the right audience can move and motivate an indifferent voter in these final days.  Emminger says, “Going into these final weeks, everything hinges on whether candidates and causes are able […]

How to Target After the Second Presidential Debate: Who Are the Swing Voters Heading to the Polls?

The winner of the second and final presidential debate was the American voter who’s yet to cast a ballot. Last Thursday night was the type of civilized, issue-driven sparring session that would have helped undecided spectators fill in the blanks. Online search data during the live debate showed that viewers were most interested in how […]

DMP Insights Not Cutting It? Level Up Your Consumer Understanding

Your data management platform (DMP) collects the facts. It does a good job of managing those base-level demographics and keeping tabs on how they’re interacting with your brand. But you need something more. Resonate can level up your messaging, targeting and audience segmentation by providing a 360-degree, deep understanding of your customers –– even when […]

More Tricks, Less Treats? A Look at Parents’ Views on Halloween 2020

On many parents’ minds this week: Is Halloween 2020 trick-or-treating in the cards this year? The CDC has labeled the activity “high-risk,” but after seven months of weighing the risks of going back to school, as well as canceling and Zoom-ify-ing every holiday and birthday party, many are claiming that’s a stretch. The big question […]

Meet 2020’s Critical Voters: The Left-Wing Loyalists

Introducing the Left-Wing Loyalists Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the U.S. Electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. Flying West on the Voter Landscape, meet the […]

Meet 2020’s Critical Voters: The Persuadable Progressives

Introducing the Persuadable Progressives Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the U.S. Electorate into seven voter segments based on their online behavior. We removed human bias from the equation and let the math do the talking. On the left side of the Voter Landscape, meet the […]

Vice Presidential Debate: Mining Answers From Real-Time Voter Data

Wednesday’s Vice Presidential Debate was more of the battle for American hearts and minds that voters expect to see every four years, when the leaves begin to change and the country braces for new beginnings. The widely accepted takeaway is that both candidates pleased their bases. Senator Kamala Harris, no stranger to courtroom conflict, prosecuted […]

[Infographic] Managed Media for Campaigns: Right Message, Right Audience, Right Time

Your campaign is big on goals and short on time. You need to deliver the right message to the exact right audience at exactly the right time. How do you make that happen?  Resonate’s team of managed media experts are available to build hyper-targeted audiences and plan, execute and measure winning campaigns.  Count on Scale, Functionality and Accuracy  […]

The First Presidential Debate: Who Got Through to the White Working Class?

Beltway media and other political pros say neither candidate won Tuesday night’s debate. Maybe that’s true. Trump’s all-out rebellion against the rules didn’t bleed his base. Right-wing memes were quick to depict the president as herculean in a standoff against both Wallace and Biden. As for Biden, viewers who wanted a sleepy caricature of a […]

Featured in Advertising Week 360: Boycotts and Buy-cotts

Consumer activists are in the news every week for calls to boycott businesses based on employee treatment, executive’s political stances, sustainability practices and more. On the other end of the spectrum, some consumers will buy-cott a company, or go out of their way to buy its products based on support for a particular stand.   Advertising Week 360 featured Resonate CMO, […]

Meet 2020’s Critical Voters: The Dedicated Democrats

Introducing the Dedicated Democrats Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the U.S. electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. To the Voter Landscape’s left of center, meet […]

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior NEW YORK, NY, UNITED STATES, September 22, 2020 /EINPresswire.com/ — Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, today have announced a partnership combining both companies’ unique data assets to form […]

Meet 2020’s Critical Voters: The Resolute Republican

Introducing the Resolute Republicans Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the entirety of the U.S. electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. To the Voter Landscape’s right […]

New Research Reveals the 7 Voter Segments That Will Determine the Outcome of the Presidential Election

Resonate Delivers a First-of-Its Kind Segmentation of the American Electorate Based on the Values That Will Drive Their Vote in the Presidential Election RESTON, Va., Sept. 17, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven voter data, intelligence and managed media, today unveiled new voter research findings that provide deep insights into the values […]

Meet 2020’s Critical Voters: The America First Populist

Introducing the America First Populist Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the U.S. Electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. At the far right, our Voter Landscape […]

Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia

You can’t put all activewear consumers under one umbrella: Nike shoppers value equality, tolerance and acceptance, while Under Armour customers look to tradition and caring for others.  Consumers today often make decisions that go far beyond basic product attributes. Values drive their personal interactions –– and their purchasing decisions.  “Personal values form the stable lens through which […]

DNC Lookback: Targeting and Messaging Two Pivotal Online Voter Segments

The Independents and the 2016 Trump voters, i.e. those thinking about a change, had the virtual red carpet rolled out for them at last week’s Democratic National Convention (DNC). But, which campaigns, from the top down, will ultimately win these “Fork in the Road” voters? And, was the DNC’s pitch to this segment on message? […]

Biden picks Harris: How individual-level messaging and targeting can make or break the party platform

Just months ago, Biden and Harris’ on-stage finger-pointing revealed fundamental policy and ideological differences between the two candidates vying for the top job. Now, with Biden’s VP choice locked in, those days are behind them, and campaigns at all levels have an opportunity to reawaken the generational and racially diverse movement that carried Barack Obama […]

27% of Consumers Say Their Likelihood of Shopping Online Will Increase Over the Next 3 Months

States are reopening and brick-and-mortar stores are welcoming in shoppers with limited capacity and safety measures in place. However, our research shows that U.S. consumers are still hesitant to walk back through retailers’ doors. Some retailers may not survive the acceleration of e-commerce — as many as 25,000 stores could shutter this year as a […]