Entries by Resonate

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior NEW YORK, NY, UNITED STATES, September 22, 2020 /EINPresswire.com/ — Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, today have announced a partnership combining both companies’ unique data assets to form […]

Meet 2020’s Critical Voters: The Resolute Republican

Introducing the Resolute Republicans Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the entirety of the U.S. electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. To the Voter Landscape’s right […]

New Research Reveals the 7 Voter Segments That Will Determine the Outcome of the Presidential Election

Resonate Delivers a First-of-Its Kind Segmentation of the American Electorate Based on the Values That Will Drive Their Vote in the Presidential Election RESTON, Va., Sept. 17, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven voter data, intelligence and managed media, today unveiled new voter research findings that provide deep insights into the values […]

Meet 2020’s Critical Voters: The America First Populist

Introducing the America First Populist Leveraging the industry’s most advanced machine learning models, our 2020 Voter Landscape has surgically divided the U.S. Electorate into seven voter segments based on their online behavior. Simply put, we removed human bias from the equation and let the math do the talking. At the far right, our Voter Landscape […]

Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia

You can’t put all activewear consumers under one umbrella: Nike shoppers value equality, tolerance and acceptance, while Under Armour customers look to tradition and caring for others.  Consumers today often make decisions that go far beyond basic product attributes. Values drive their personal interactions –– and their purchasing decisions.  “Personal values form the stable lens through which […]

DNC Lookback: Targeting and Messaging Two Pivotal Online Voter Segments

The Independents and the 2016 Trump voters, i.e. those thinking about a change, had the virtual red carpet rolled out for them at last week’s Democratic National Convention (DNC). But, which campaigns, from the top down, will ultimately win these “Fork in the Road” voters? And, was the DNC’s pitch to this segment on message? […]

Biden picks Harris: How individual-level messaging and targeting can make or break the party platform

Just months ago, Biden and Harris’ on-stage finger-pointing revealed fundamental policy and ideological differences between the two candidates vying for the top job. Now, with Biden’s VP choice locked in, those days are behind them, and campaigns at all levels have an opportunity to reawaken the generational and racially diverse movement that carried Barack Obama […]

27% of Consumers Say Their Likelihood of Shopping Online Will Increase Over the Next 3 Months

States are reopening and brick-and-mortar stores are welcoming in shoppers with limited capacity and safety measures in place. However, our research shows that U.S. consumers are still hesitant to walk back through retailers’ doors. Some retailers may not survive the acceleration of e-commerce — as many as 25,000 stores could shutter this year as a […]

20% of U.S. Consumers Say They Still Won’t Be Willing to Travel in a Post-Coronavirus World

While some parts of the country are seeing a decline in COVID-19 infections and deaths (Connecticut), other states cases are continuing to climb (California, Texas and Florida). With different states in different stages of the pandemic, it’s only natural that U.S. consumer sentiment varies as well when it comes to traveling. It’s important for brands […]

Featured in Retail TouchPoints | Store Reopenings: Why Retailers Must Go Above and Beyond to Bring Shoppers Back

Even as cases plateau or drop, shoppers are still wary of stepping foot back in a brick-and-mortar store. Common sense would dictate that as cases slow down and consumers become accustomed to living with precautions in place, many customers would find themselves more at ease stopping by a store in-person to run their errands. However, […]

Winning with Empathy: Voter Targeting in a Movement

The Black Lives Matter movement is widespread from coast to coast. It fills neighborhood windows. It’s written in colorful chalk by children on jagged sidewalks. It’s painted in large yellow letters on the street in the nation’s capital by a mayor on a mission for statehood. It’s a movement that has eclipsed the popularity of […]

COVID-19 Demands Political Campaigns to Evolve the “Ground Game”

We know get-out-the-vote strategy discussions are taking place in your war room. We also know the term “get out” takes on a whole new meaning as some states are forced to close down again as a result of new COVID-19 cases. Resonate is here to help with unbiased, revolutionary voter intelligence and digital engagement strategies […]

How Are Diverse Voters Responding to the Coronavirus Crisis?

Diverse American Voters Respond to the Impact of the Coronavirus Pandemic We’ve been keeping a pulse on real-time voter sentiment in the wake of the coronavirus pandemic and we’ve seen that the impact of this crisis is playing out differently across diverse voter segments. We looked at specific nuances in the data as it relates […]

Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High

60% of Consumers Are Ready to Step Foot Back in a Big-Box Store  But, nearly 50% expect that both staff and fellow shoppers should wear masks.   The U.S. economy is beginning to reopen and, while state and local restrictions are easing and retail is beginning to open up, that doesn’t necessarily mean customers will be lining up at the door […]

New Research Reveals How Activism Influences Buying Behaviors

Amid Rise in Social Awareness Movements, Resonate’s Consumer Intelligence Platform Provides a First-of-Its-Kind Breakdown of How Activism Influences Consumer Decision-Making RESTON, Va., June 16, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and intelligence, today unveiled a new report, “Resonate’s State of Your Customer Report: Navigating the Intersection of Brand and Consumer […]

Consumers Are Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to Massive New Wave of Consumer Surveys

RESTON, Va., May 28, 2020 (GLOBE NEWSWIRE) — States and businesses are reopening at a rapid clip, but are consumers ready to come back? New data from consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, suggests that no—the majority are not. Despite the fact that consumers remain more concerned about the […]

Who Are the Diverse Americans Engaged with Coronavirus Content?

The Coronavirus Has Not Been an Equal Opportunity Crisis We surveyed American adult online consumers to get real-time data on sentiment, motivations and values in the wake of the COVID-19 pandemic. This crisis isn’t affecting all people equally and its impact plays out in different ways across communities. We looked at specific nuances in the […]

What do Americans Think of the Media’s Coverage of COVID-19?

Perception of the COVID-19 crisis is, in no small part, shaped by the media we choose to consume. So, Do Americans Believe That the Media’s Coverage of COVID-19 is Accurate? Most of us know we shouldn’t take everything we hear or read as fact. Different news outlets have different agendas and, as a result, different […]

Featured in Crunchbase: Consumer expectations, buying habits changing due to COVID-19

Businesses and restaurants are looking towards a phased reopening, but does that mean the consumers will show up on day one? What do they need to feel comfortable shopping again? What about dining out? Or even traveling?  It’s essential to stay connected to what consumers expect in order to resume their [new] normal and Resonate is tracking the […]

Featured in Retail Customer Experience: Business as Unusual: Reopening in a Mid-COVID World

Resonate has released another report featuring ground-breaking consumer intelligence insights and up-to-the moment data on sentiment surrounding the coronavirus pandemic. In it, they reveal that nearly 25% of consumers don’t plan on dining indoors until 2021 and 28% do not anticipate resuming leisure and travel activities until 2021 or later.  “The first wave of our COVID-19 research provided insight into the early reactions of […]

These Consumers Refuse to Eat Out or Shop in Stores Despite Phased Re-Opening. Who Are They?

Not Everyone’s Ready for Re-Opening As dozens of states begin to loosen restrictions on stay-at-home orders and begin the early phases of re-opening local businesses, some consumers are sticking to their own timelines. According to Resonate’s proprietary data on consumer data surrounding COVID-19, there are nearly 40 million U.S. consumers who plan to take their […]

Staring at Four Walls…Who’s Getting the Itch to Redecorate during Coronavirus?

Days spent at home has some of us looking to see what we can change in our homes.  A few weeks ago, we looked at U.S. consumers taking on outdoor home improvement projects during the coronavirus pandemic but, now, since it’s been raining for what seems like years, we’re headed inside to learn who’s ready to […]

Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers

RESTON, VA. (PRWEB) MAY 07, 2020 Resonate, the leading provider of A.I.-driven customer data and intelligence, today unveiled the second wave of its landmark COVID-19 consumer survey, providing a first look at the rapidly evolving attitudes and behaviors of U.S. consumers amid the ongoing COVID-19 outbreak. Among the findings, this latest survey wave of more […]

As Featured In The Financial Brand: Resonate’s Research on Consumer Financial Anxiety

Resonate’s Understanding U.S. Consumer Sentiment During the Coronavirus Pandemic data from the continuously updated National Consumer Survey was featured in The Financial Brand’s recent article, Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp.  Resonate is tracking real-time shifts in the impact of COVID-19 on consumer morale and sentiment. As the crisis evolves, so does the way consumers respond, but financial anxiety is consistently top […]

With Homes Turned Into Fitness Studios, Gyms Look to (Free) Online Classes

If Gym Doors Are Closed, How Do You Engage Gym-Goers Online? Who’s Pulling the Plug on Gym Memberships? It’s not surprising that most gyms and fitness studios have shut down during the coronavirus pandemic. A group of sweaty people in one place makes it difficult to ensure safe social distancing. And, while many people have […]