Entries by Resonate

Resonate Unveils Personal Values Report to Inform Brand Strategies

New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making RESTON, Va., Nov. 07, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to […]

Infographic: Consumer Insights for 2018 Holiday Shoppers

Did you know that nearly 80% of U.S. consumers choose retailers that carry cost-effective products? It’s not surprising that with so many consumers prioritizing cost this holiday season there are also 57 million consumers who wait for Black Friday and 50 million shoppers who wait for Cyber Monday to make purchases. Who are these shoppers and how can you attract them to your online […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations […]

Alabama Senate Race

CHALLENGE During the lead up to the 2017 Alabama Senate special election, Resonate identified an online audience consisting of nearly half a million Alabamians consuming the majority of their election news from conservative publications. SOLUTIONS Our analyses proved the bubble held enough persuadable Independent, Republican and non-obvious Democratic voters to tip the scales in favor […]

Marijuana Advocacy Organization

CHALLENGE In 2016, an advocacy organization wanted to identify and connect with Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure to regulate marijuana like alcohol in Nevada. SOLUTION Leveraging Resonate’s proprietary data, registered voters who were persuadable on legalizing recreational marijuana were identified and served ads tailored […]

T. Rowe Price

CLIENT CHALLENGES T. Rowe Price is a global investment management firm that has provided financial products and services to millions of customers for over 85 years. The firm recently started experiencing challenges with defining a unique offer for one of its valued products. Even though T. Rowe Price is generating positive cash flow for the […]

Star Tribune

INDUSTRY SNAPSHOT Newspaper industry declining for more than 15 years One-third of large U.S. newspapers suffered layoffs since 2017 Digital advertising revenue across all outlets, including news, growing and comprising 44% of all advertising revenue CLIENT BACKGROUND The Star Tribune is a daily print newspaper and online news site in Minnesota. As the largest newspaper […]

Large Global Ad Agency

INDUSTRY SNAPSHOT Ad agencies facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES A top 10 global advertising agency wanted to […]