First Look: How to Reach the American Consumer in 2023
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why […]
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why […]
Data is Key to Finding New Clients Who are Ready to Invest Compared to just last month, more Americans are now ready to spend and to save.* These insights drawn […]
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Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value […]
The Reed Awards & Conference is the ultimate event for campaign professionals. For two days the very best political campaign professionals from across the world converge in one city for […]
Enjoy conversations on retail brand marketing, retail trends, consumer-centric omnichannel marketing, DTC and more! REGISTER
The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences […]
Politics is a relationship business. Pollies ‘23 is designed to bring our community together to reconnect, ready ourselves for the new challenges ahead, and discussed lessons learned form the 2022 […]
Personal health is paramount in the minds of today's consumers, and how brands communicate within this space has become increasingly important. Gather with industry peers, thought leaders, marketers at health […]
Gather and connect in-person with 100's of your senior-level peers Receive reimbursement for travel + complimentary luxury accommodations Enjoy five exclusive networking events throughout the summit with all-inclusive gourmet catering […]
The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrates the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands […]
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While mixed economic signals continue to challenge the industry, there’s still agencies experiencing tremendous growth. Over the course of 2 jam-packed days, 60 industry innovators in 30 sessions will share […]
Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers […]
It’s a crowded marketing ecosphere, with more products and platforms to reach customers than marketers could ever dream possible. So how do modern brands reach their intended audiences with calculated […]
The 2023 ANA Advancements in Measurement Conference focuses on the accelerating forces of change in the industry and the revolutionary techniques marketers are using as a result. The dynamic speaker lineup […]
Insights leaders from the world’s biggest brands take center stage for three days of boundless learning, networking and sharing. Join us to discuss anything from DIY market research, leadership and […]
Hear from Part and Sum CEO and founder Jim Babb, along with Resonate, for a look at how their partnership accelerated the campaign’s speed to insight. You’ll find out: How […]
ANA Analytics, Data Science & Measurement Committee Open Hose presented by ANA & Resonate Hosted by Pandora Location: Pandora New York, NY Tuesday June 20 10am-4pm ET REGISTER
It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. First-party data alone doesn’t go deep enough. […]
CERTIFICATION TRAINING PROGRAM The new skills now required to increase the agency’s value by more effectively addressing each client’s most pressing business needs. REGISTER
Join Ad Age in person July 25 and 26 for our annual event dedicated to the opportunities and challenges for small agencies. Designed specifically for independent shops with fewer than […]
You improve your ability to become a stronger strategic partner to clients and prospects when armed with a grasp of the most significant consumer trends. In fact, strategy and insight […]
The 2023 ANA Data, Analytics & Measurement Conference, presented by Google, will showcase the power of measurement and the value of a data-driven marketing strategy. The conference will go beyond the […]
Today’s consumers expect personalization. They want brands to know who they are, what they need and why they need it — sometimes even before they do. To generate these highly […]
Join Resonate x Camelot in Dallas to discover how your peers are seizing AI-powered data to catapult efficient growth. You have 6 months left in 2023 to boost marketing to […]
CONNECT CMO is a free event for qualified professionals. Discover strategies from field experts, research new solutions, and meet like-minded peers on your path to professional growth. You invitation is […]
Companies are faced with a long list of challenges to successfully direct their company's marketing data and technology strategy. Whether it's fully leveraging AI, navigating privacy regulations, integrating tech stacks, […]
AI is everywhere, and it’s changing the way we work, create and consume content and so much more. The 2024 election cycle will be no exception, so you need to […]